Trends, problems and prospects of modernization and development of agricultural engineering in Russia
( Pp. 62-70)
More about authors
Solodovnikova Natalia A.
kandidat ekonomicheskih nauk, kafedra «Socialno-ekonomicheskie discipliny»
Institute of technology (branch) of Don State Technical University in Azov
Institute of technology (branch) of Don State Technical University in Azov
Abstract:
The article examines the state and current trends in the development of the Russian market of agricultural machinery. Based on the study of the current state of the agricultural machinery market and its dynamics, the work has developed proposals for managing the process of promoting agricultural machinery in the market that meets international standards. The study made it possible to draw the following conclusions. The Russian market of agricultural machinery has a great potential for growth, which is constrained by the low purchasing power of the agricultural producer. A very important point in ensuring the growth of sales of equipment, including abroad, is the fact that state support measures tend to expand more and more, with a corresponding increase in funding from the federal budget. Export access is one of the strategic objectives for the majority of Russian enterprises that produce agricultural machinery. The most preferred strategy is an offensive strategy of differentiated marketing, which should be focused on several market segments.
How to Cite:
Solodovnikova N.A., (2021), TRENDS, PROBLEMS AND PROSPECTS OF MODERNIZATION AND DEVELOPMENT OF AGRICULTURAL ENGINEERING IN RUSSIA. Economic Problems and Legal Practice, 2 => 62-70.
Reference list:
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Ofitsial nyy sayt kompanii PAO Millerovosel mash . O kompanii. URL: https://msm161.ru/
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Rossiyskiy eksportnyy tsentr. Eksport regionov. Analiticheskiy portal. - URL: http://regionstat. exportcenter.ru/volume/
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Rynok sel skokhozyaystvennykh mashin. Elektronnyy resurs. Rezhim dostupa: https://dcenter.hse.ru/data/2019/
Sayt Pravitel stva Rostovskoy oblasti // Elektronnyy resurs Rezhim dostupa: http://www.donland.ru/ (data obrashcheniya: 12.12.2020g.)
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Fundamental naya analitika. Itogi 2019 goda: chastichnoe vosstanovlenie pozitsiy v poslednem kvartale. Elektronnyy resurs. Rezhim dostupa: https://bf.arsagera.ru /mashinostroenie/rostvertol/itogi 2019 goda chastichnoe vosstanovlenie pozicij v poslednem kvartale/ Data obrashcheniya 20.12.2020.
Fundamental naya analitika. Rostvertol opublikoval otchetnost za 1 p/g 2020 g. po RSBU. Elektronnyy resurs. Rezhim dostupa: https://bf.arsagera.ru/mashinostroenie /rostvertol/itogi 1 p g 2020 g rabota v usloviyah sokraweniya sprosa/ Data obrashcheniya 20.01.2021
Keywords:
agricultural machinery market, modernization, offensive promotion strategy, globalization, innovation.
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