Legal Aspects of the Use of a Citizen's Name as Part of a Trademark in the Practice of French Courts
( Pp. 60-66)
More about authors
Ekaterina A. Sviridova
Cand. Sci. (Law), Associate Professor, Associate Professor of the Department of legal regulation of economic activity
Financial University under the Government of the Russian Federation
Moscow, Russian Federation
Financial University under the Government of the Russian Federation
Moscow, Russian Federation
Abstract:
The article analyzes the approaches formed by French judicial practice to the use of a citizen's name as a trademark. The purpose of the study is to highlight the basic principles of interpretation of the good faith of including a citizen's name in a trademark and determining the ratio of the right to a name and the right to a trademark. It is proved that French judicial practice enshrines the principle of the supremacy of the protection of the right to the name of a citizen over the protection of the right to a trademark. It is concluded that when using a citizen's name as part of trademarks, two objects collide: the personal non-property right to the name, inextricably linked with the personality of the citizen, and the exclusive right to the trademark, which establishes the monopoly of the rightholder. Despite the existence of an agreement on the non-use of a name for commercial purposes, it is impossible to prohibit a person from engaging in commercial activity under his own name, except in cases when the use of a name in civil circulation violates the right to a trademark with an earlier priority date or creates a risk of confusion of business entities in the consumer's mind. The right to the name of a citizen has priority over the right of the copyright holder of a trademark that uses an identical name, provided that there is a risk of mixing two business entities. It is proved that the risk of confusion arises if a rare name or the name of a well-known person is used as a trademark.
How to Cite:
Sviridova E. A. Legal Aspects of the Use of a Citizen's Name as Part of a Trademark in the Practice of French Courts // ECONOMIC PROBLEMS AND LEGAL PRACTICE. 2023. Vol. 19. № 5. P. 60-66. (in Russ.) EDN: DKBZAZ
Reference list:
Bitzi Bruno. Der Familienname als Marke unter Berücksichtigung des amerikanischen, deutschen, englischen und französischen Rechts // Frankfurt am Main: P. Lang, 1972. 134 pр.
Briot E., Lassus Ch. La figure de l’entrepreneur fondateur dans le récit de marque et la construction de la personnalité de la marque de luxe. Management international, 2013. 17 (3):49-64.
Druetta R. Les noms de marque et de produit comme marqueurs identitaires. Éla. Études de linguistique appliquée, 2008. 150:157-175.
Fajgenbaum F., Lachacinsk Т. Affaire «Taittinger»: quand le titulaire du nom patronymique en perd l'usage commercial // La lettre juridique n°753 du 13 septembre 2018: Propriété intellectuelle —Text: electronic. —URL: https://www.lexbase.fr/article-juridique/47765364-jurisprudenceaffairetaittingerquandletitulairedunompatronymiqueenperdlusagecommercial (accessed: 27.10.2023).
Mauclair, Stéphanie. Chapitre 1. Le nom. Droit des personnes. sous la direction de Mauclair Stéphanie. Ellipses, 2019. P. 53–62.
Nahum Anaïs. La notion de marque renommée. Droit. Université Paris sciences et lettres, 2020.
Piotraut J.-L. Les pratiques et usages honnêtes en droit des marques. Communication—Commerce électronique, 2019. 7:7-17.
Popovici, A. Nom. McGill Law Journal / Revue de droit de McGill, 2020. 66(1):133–138.
Schmidt-Szalewski J. Régime de la marque notoire ou renommée. RTD Europe. 2008. 938 pp.
Briot E., Lassus Ch. La figure de l’entrepreneur fondateur dans le récit de marque et la construction de la personnalité de la marque de luxe. Management international, 2013. 17 (3):49-64.
Druetta R. Les noms de marque et de produit comme marqueurs identitaires. Éla. Études de linguistique appliquée, 2008. 150:157-175.
Fajgenbaum F., Lachacinsk Т. Affaire «Taittinger»: quand le titulaire du nom patronymique en perd l'usage commercial // La lettre juridique n°753 du 13 septembre 2018: Propriété intellectuelle —Text: electronic. —URL: https://www.lexbase.fr/article-juridique/47765364-jurisprudenceaffairetaittingerquandletitulairedunompatronymiqueenperdlusagecommercial (accessed: 27.10.2023).
Mauclair, Stéphanie. Chapitre 1. Le nom. Droit des personnes. sous la direction de Mauclair Stéphanie. Ellipses, 2019. P. 53–62.
Nahum Anaïs. La notion de marque renommée. Droit. Université Paris sciences et lettres, 2020.
Piotraut J.-L. Les pratiques et usages honnêtes en droit des marques. Communication—Commerce électronique, 2019. 7:7-17.
Popovici, A. Nom. McGill Law Journal / Revue de droit de McGill, 2020. 66(1):133–138.
Schmidt-Szalewski J. Régime de la marque notoire ou renommée. RTD Europe. 2008. 938 pp.
Keywords:
trademark, well-known trademark, citizen's name, personal non-property right, commercial activity, confusingly similar, good faith, priority date..
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