Digital Platforms of Creative Industries: The Experience of Russia and China
( Pp. 293-300)

The paper provides a critical analysis of the subject areas «digital platforms of creative industries», «platforms of creative industries»; formulated discussion questions in the field of the subject, the object of research. The object of the research is digital platforms of creative industries as designers of their online business development. The subject is digital platforms, the diversity of which contributes to the development of various types of economic activity of creative industries. Research methods: analysis, synthesis, classification. The objectives of the study are: actualization of research in the subject area of this study, namely: digital platforms in the development of creative industries in relation to Russian practice and China; formation of a classification of digital platforms of creative industries. In the work, a classification of digital platforms of creative industries is formed, with the allocation of universal and specialized platforms. The paper systematizes the material on digital platforms of creative industries (universal and specialized) in the practice of Russian companies of creative industries, Chinese. The work uses materials from the Scientific Electronic Library (NEB); the result of the project of the NAFI Publishing House (with the support of Google) (2021).

Gumerova G. I., Kokurina A. A., Shaimieva E. Sh., Trifonova N. N. Digital Platforms of Creative Industries: The Experience of Russia and China // ECONOMIC PROBLEMS AND LEGAL PRACTICE. 2023. Vol. 19. № 1. P. 293-300. (in Russ.)

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digital platforms, creative industries, universal and specialized digital platforms, multi-channel Internet products, direct payment model, platform for live broadcasts..