LIFE ECONOMY
( Pp. 7-25)

More about authors
Saphonov Alexander L. prorektor po razvitiyu Akademii truda i socialnyh otnosheniy, doktor ekonomicheskih nauk, professor
the Academy of Labour and Social Relations Popkov Sergey Yu. doktor ekonomicheskih nauk, docent, zamestitel generalnogo direktora; professor kafedry finansovogo menedzhmenta i finansovogo prava; chlen-korrespondent Rossiyskoy akademii estestvennyh nauk
the All-Russian Scientific Research Institute of Labor with the Ministry of Labor and Social Security of the Russian Federation; the Moscow Metropolitan Governance University
Moscow, Russian Federation Slobodchikov Iliya M. doktor psihologicheskih nauk, kandidat pedagogicheskih nauk, zamestitel direktora. Professor kafedry psihologicheskogo konsultirovaniya fakulteta psihologii Instituta psihologii RGGU
the Vygotsky Russian Federation University of Humanities; the Institute of Psychology of RSGU Smirnov Vladimir M. doktor ekonomicheskih nauk, docent, professor Departamenta ekonomicheskoy bezopasnosti i upravleniya riskami; zamestitel generalnogo direktora
the All-Russian Scientific Research Institute of Labor with the Ministry of Labor and Social Security of the Russian Federation; Financial University under the Government of the Russian Federation Yastrebova Elena V. kandidat fiziko-matematicheskih nauk, Generalnyy direktor. chlen-korrespondent Rossiyskoy akademii estestvennyh nauk
Publishing house «Yur-VAK»
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Abstract:
This article has emerged in response to the contemporary demand of the state, society and business for the development of a new economic theory. This theory reflects upon the contemporary needs of the socio-economic development of the state; improvement of the conditions for businesses; formation of the transparent legal system with an easily accessible body of law; development of a qualitatively new level of formation and development of labour management relations; enhancing the efficiency of the financial system. Methodologically, the theory focuses on the impact of the changes of a variety of internal and external factors, crises phenomena, and monetary-economical parameters of the behaviour of individual citizens, society as a whole, of social and business groups. This article introduces the reader to the new paradigm - Life economy. Life economy is framed as a concept of economy as a complex system, which consists of interconnected subdomains, which structure and interactions are hierarchically arranged in such a way, that each subdomain acting within and upon the rules characteristic to the whole economy, retains, without replicating the economy on a smaller scale, its unique position in the wholistic model of the economy itself. Subsequently, the article introduces socio-economical and individual-economical psychology, as well as defines positive and negative reinforcement of socio-economic activity. Building upon the above-mentioned terms, a separate section of this article is dedicated to the study of technological aspects of contemporary marketing. The article coins and defines the term live socio-economic network. In addition, the themes of public administration, business development, economy as a whole, contemporary trends in the development of labour relations and the scope for their improvement are also addressed; as are the aspects of free markets of services and goods. This article is the first introductory step towards studies of the new theoretical approach in the economics, the concept of life economy.
How to Cite:
Saphonov A.L., Popkov S.Y., Slobodchikov I.M., Smirnov V.M., Yastrebova E.V., (2016), LIFE ECONOMY. Business in Law, 1 => 7-25.
Reference list:
Ivanter V.V. ZHivaya ekonomika // Pryamye investitsii. 2008. №1. S. 14-18
N. Taleb. CHernyy lebed . M., 2012.
YA. Kornai. Razmyshleniya o kapitalizme. M., 2012.
D. Koyl. VVP. Kratkaya istoriya, rasskazannaya ekonomistom. M., 2016. S. 32-33.
Z. Freyd Psikhologiya mass i analiz chelovecheskogo YA (1921), SPb, Azbuka-Klassika, 1991
CHayanov A.V. Krest yanskoe khozyaystvo. Izbrannye trudy. Moskva: Ekonomika, 1989.
Set Godin. Doveritel nyy marketing. Kak iz neznakomtsa sdelat druga i prevratit ego v pokupatelya. Al pina Biznes buks, 2004.
Keywords:
living economy, a living organism, socio-economic psychology, individual economic psychology, motivator of socio-economic activity, demotivator socio-economic activity, the psychology of the masses, digital channels, viral marketing, live socio-economic network, the state, business, people, the circulation of money, the labour market, the rules of the game, social policy.


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