SEGMENTATION OF THE BANKING MARKET AS THE MOST IMPORTANT ELEMENT OF THE MARKETING STRATEGY OF BANKS
( Pp. 191-194)

The article is devoted to theoretical research of the process of segmentation of the banking market, based on the formation of target customer groups, which are oriented banking products and services. There is enough detail the principles and characteristics of segmentation, the features of its implementation in the banking market in Russia and abroad

Nikolaeva T.E., Ivolgina N.V., (2015), SEGMENTATION OF THE BANKING MARKET AS THE MOST IMPORTANT ELEMENT OF THE MARKETING STRATEGY OF BANKS. Business in Law, 1 => 191-194.

Grazhdanskiy kodeks RF (s izmeneniyami i dopolneniyami ot 29.12.2014g.)
Federal nyy zakon ot 2 dekabrya 1990 g. N 395-I quot;O bankakh i bankovskoy deyatel nosti quot; (redaktsiya ot 14.12.2014g.)
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www.banki.ru
www.garant.ru

banking services, banking market, the banking sector, market segmentation, Bank marketing.