Sociological Analysis of the Concept of Innovation-oriented Motivation and its Impact on the Development of Small and Medium-sized Businesses
( Pp. 90-95)

The purpose of this study is to conduct a sociological analysis of the concept of innovation-oriented motivation and its impact on the development of small and medium-sized businesses. Within the framework of this scientific work, the essence of the concept of innovation-oriented motivation was studied, the main components forming this approach to staff motivation were identified, and the impact of this concept on small and medium-sized businesses was determined. This research work is based on the works of domestic and foreign sociologists, on the results of international research. In addition, to increase the reliability and relevance of conclusions and recommendations, the author conducted an empirical study, the results of which became the basis for the formation of the theoretical and practical scientific novelty of this article. Based on the analysis of primary and secondary sociological information, the author has formed certain conclusions and recommendations regarding the application of the concept of innovation-oriented motivation in the framework of the functioning of small and medium-sized businesses.

Kuleshov S.M., Tsaryuk D.A. Sociological Analysis of the Concept of Innovation-oriented Motivation and its Impact on the Development of Small and Medium-sized Businesses. Sociopolitical Sciences. 2023. Vol. 13. No. 5. Pр. 90–95. (In Rus.) DOI: 10.33693/2223-0092-2023-13-5-90-95. EDN: NKHOPG

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innovation-oriented approach, personnel management, employee motivation, human resources, human capital, small and medium-sized businesses, job satisfaction, sociology of management, private sector development.