THE MAIN PROBLEMS OF DEVELOPMENT OF POSITIONING THE NORTH CAUCASUS FEDERAL DISTRICT IN THE GLOBAL MARKET OF TOURIST SERVICES
( Pp. 310-314)
More about authors
Sergeev Stanislav I.
kandidat politicheskih nauk, docent kafedry mirovoy ekonomiki i tamozhennogo dela
North-Caucasian Federal University Kireeva Julia N. kand. ist. nauk, doc. kafedry mirovoy ekonomiki i tamozhennogo dela
North-Caucasian Federal University Elova Galina V. kandidat ekonomicheskih nauk, docent kafedry mirovoy ekonomiki i tamozhennogo dela
North-Caucasian Federal University
North-Caucasian Federal University Kireeva Julia N. kand. ist. nauk, doc. kafedry mirovoy ekonomiki i tamozhennogo dela
North-Caucasian Federal University Elova Galina V. kandidat ekonomicheskih nauk, docent kafedry mirovoy ekonomiki i tamozhennogo dela
North-Caucasian Federal University
Abstract:
Today tourism and recreation form a significant part of the gross regional product of the North-Caucasian Federal district. However, there are significant problems of tourist attractiveness of the North Caucasian subjects, for both domestic and foreign tourists. In the article the analysis of current problems of the development of positioning the North Caucasus Federal district in the global market of tourist services. The theoretic-methodological basis of the study was based on the works of such leading foreign scientists, as F. Kotler, Asplund K., Reina I., Haider D., Ukrainian specialists may be noted research Pankruhin A. P. Sorokina and CU considering theoretical and practical problems of positioning of areas under the dialectical method. The research allowed the authors to clearly identify major existing problems affecting the Institute of development and positioning of the tourism industry NCFD and to determine the necessary conditions for a solution of these problems.
How to Cite:
Sergeev S.I., Kireeva J.N., Elova G.V., (2014), THE MAIN PROBLEMS OF DEVELOPMENT OF POSITIONING THE NORTH CAUCASUS FEDERAL DISTRICT IN THE GLOBAL MARKET OF TOURIST SERVICES. Business in Law, 5 => 310-314.
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Krivoshapko YU. Tam, gde nas net // rezhim dostupa: http://www.rg.ru/2013/03/07/rejting.html
Pankrukhin A. P. Marketing territoriy. 2-e izd., dopoln. - SPb.: Piter, 2006. - 416 s.
Perspektivnye napravleniya razvitiya Severo-Kavkazskogo federal nogo okruga: monografiya / pod red. chl.-korr. RAN, d.e.n., prof. D.E. Sorokina. M.: Finansovyy universitet, 2011. 136 s.
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Geshev A.V. Analiz konkurentnoy sredy Kabardino-Balkarskoy Respubliki// Biznes v zakone. Ekonomiko-yuridicheskiy zhurnal. 2013. № 4. S. 113-116.
Novoselov S.N. Issledovanie protsessov formirovaniya, funktsionirovaniya i vzaimodeystviya lokal nykh rynkov// Biznes v zakone. Ekonomiko-yuridicheskiy zhurnal. 2013. № 4. S. 113-116.
Keywords:
Globalization, positioning, tourism, recreation, region, resort.
