Dynamics of modern political advertising in the UK on the material of the parliamentary elections in 2010
( Pp. 251-255)

More about authors
Gabdullina Nelia Nailevna aspirantka. Fakultet «inostrannyh yazykov i regionovedeniya»
Moscow State University named after M.V. Lomonosov
For read the full article, please, register or log in
Abstract:
The purpose of writing this study is the study of Genesis, associated with the change in the direction and quality characteristics of modern advertising in the UK on the materials of the 2010 elections. The goal is to determine the degree of applicability of the elements of political advertising in the UK electoral system of the Russian Federation in view of its mentality. In the article we used the materials of domestic and foreign sources devoted to political advertising as a means of achieving political interests of candidates for elective office in the UK for these elections. This compares with the previous parliamentary election that took place in that country in 2005. Respectively, were used mainly methodology of comparison in relation to the organization of election campaigns and the implementation of new methods of political advertising based on the improvement of the Internet and electronic technology. Also draws attention to the peculiarities of the British electoral practices and mentality of the electorate. The result is given, the author concluded greater acceptability of the effectiveness of the aggregate advertising techniques used in approximately equal efficiency ratios in Internet technologies, and television. The article was used in addition to scientific works, the materials of the Internet-resources. All this has been the author's discussion and synthesis with bringing the relevant conclusions, which, according to the author, can be of practical significance for improvement of the election campaign in the Russian Federation
How to Cite:
Gabdullina N.N., (2014), DYNAMICS OF MODERN POLITICAL ADVERTISING IN THE UK ON THE MATERIAL OF THE PARLIAMENTARY ELECTIONS IN 2010. Business in Law, 3 => 251-255.
Reference list:
Babkina O.E. Politicheskie lidery i SMI v sovremennoy Velikobritanii: sotsial nye problemy politicheskoy kommunikatsii : Diss.. kand. sotsiol. nauk : 23.00.02 : M., 2005 // http://www.dslib.net/polit-instituty/politicheskie-lidery-i-smi-v-sovremennoj-velikobritanii-socialnye-problemy.html
Bloggery Velikobritanii na vyborakh 2010 http://www.strogo.ru/glavnoe/2010/g0103-1.html
Bodriyyar. ZH. Simulyakry i simulyatsiya. - Tula. - 2013.
Giddens, E. Uskol zayushchiy mir. Kak globalizatsiya menyaet nashu zhizn . M. 2004
Lider liberal-demokratov stal samym populyarnym britanskim politikom so vremen CHerchillya. Lenta.ru // http://lenta.ru/news/2010/04/18/clegg/
Lisovskiy S.F. Politicheskaya reklama // http://advesti.ru/publish/osn/200405 polit/
Morozova O.N. Politicheskiy reklamnyy diskurs v internet-prostranstve Velikobritanii (na materiale personal nykh saytov chlenov parlamenta). Avtoreferat diss. kand. filologicheskiy nauk. - SPb. - 2012 // http://dissers.ru/avtoreferati-doktorskih-dissertatsii1/a309.php
Osobennosti politicheskoy reklamy v Britanii //http://www.advertology.ru/article109481.htm
Pakhomova E. Pervye britanskie predvybornye debaty: pravyashchaya partiya upustila shans // RIA Novosti http://ria.ru/world/20100430/228443767.html ixzz2ygCHeWJD
Pakhomova E. Predvybornye teledebaty v Velikobritanii stali populyarnee serialov // RIA Novosti http://ria.ru/world/20100416/223111266.html ixzz2ygDY9mqD
Smotrov A. Braun quot;pokayalsya v grekhe quot; za nelestnye remarki v adres izbiratel nitsy // RIA Novosti http://ria.ru/society/20100428/227892854.html ixzz2ygD31XQb
KHanbekov R. Parlamentskie vybory Velikobritanii v 2010 godu // http://politobzor.net/584-parlamentskie-vybory-velikobritanii-v-2010-godu.html
Saitova N.N. Dinamika sovremennoy politicheskoy reklamy v Rossii na materiale prezidentskikh vyborov v 2012 godu // ZHurn. Probely v Rossiyskom zakonodatel stve.2013.№2. S.266
Velikoklad M.YU. Reklama, pryamo zapreshchennaya zakonom, kak vid nenadlezhashchey reklamy // ZHurn. Biznes v zakone. 2012.№2,2012. C 110.
Keywords:
Internet, image, communication, parliamentary elections, personal website, political advertising, the political struggle, social sites, the advertising message, the electorate.


Related Articles

Issue №19590
Current Issues of the Use of Internet Resources for Terrorist Purposes
terrorism terrorist threats extremist and terrorist organizations hacker attacks cyberattacks
Show more
Issue №20339
Problems and Prospects for the Use of Information and Communication Technologies in the Activities of the State Duma of the Federal Assembly of the Russian Federation
democracy e-democracy e-government state e-state
Show more
Issue №18204
Republic of Mordovia: analysis of image positioning attributes
image regional image Republic of Mordovia positioning education
Show more
Issue №19706
Tri-State+ Communication Symmetry Using the Algebraic Approach
tri-state + QuIC interconnects communication bit
Show more
Issue №18348
Features of service promotion tourist company on the Internet
tourism Internet promotion of goods and services tourism activities enterprise management
Show more
Issue №15447
POLITICAL MARKETING: HISTORY OF FORMATION, CONCEPTS, DEFINITIONS
marketing political marketing elector image candidate
Show more
Issue №11287
Foreign experience of building E-government
e-government Internet information and communication technology public administration digital technology
Show more
Issue №16988
Countering the use of Internet resources in the dissemination of deliberately false information (fakes) during periods of aggravation of the socio-political situation on the territory of the subjects of the North Caucasus federal district
Internet false information law enforcement agencies extremism pandemic
Show more
Issue №17984
Consolidation potential of the internet communication, the Russian context
Internet social networks communication social consolidation self-organization
Show more
Issue №15447
MODIFICATION OF STATE STRUCTURES AND THEIR FUNCTIONS UNDER THE INFLUENCE OF DIGITALIZATION PROCESSES
Internet network society digitalization digital state digital information and communication technologies
Show more