Competitive behavior of transnational corporations in the global markets
( Pp. 180-184)

More about authors
Geraskin Dmitry V. aspirant, ekonomicheskiy fakultet
Moscow State University Lomonosov
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Abstract:
Over the past decade, TNC actively expand, they are the main players of the world and local markets. This is explained by their high competitiveness. To successfully deal with them it is important to understand why some are more successful than other. The author considers such factors as the structure of the selected companies, active use of outsourcing, the geographical distribution, active innovation strategies, the ethical culture, usage of alliances and mergers and acquisitions, usage of electronic systems.
How to Cite:
Geraskin D.V., (2013), COMPETITIVE BEHAVIOR OF TRANSNATIONAL CORPORATIONS IN THE GLOBAL MARKETS. Business in Law, 2 => 180-184.
Reference list:
Dzhi B. Imidzh. Planirovanie, formirovanie, prodvizhenie. SPb.: Piter, 2000
Ershova E. ERP-sektor ostanetsya nepotoplyaemoy chast yu IT-rynka // SNews №2, 2009g. URL: http://www.reksoft.com/ru/newsroom/press/2009/erp sektor ostanetsya nepotoplyaemoy chastyu it rynka/ (data obrashcheniya: 18.04.2013)
Business Ethics Journal. URL: http://ethisphere.com/worlds-most-ethical-companies-rankings (data obrashcheniya: 18.04.2013)
Casale F. 8th annual outsourcing index // Outsourcing Essentials. 2005. №3. S. 21-27.
Ernst D., Halevy T. When to think alliances. // The McKinsey Quarterly N4, 2000
Whitehurst B. A Business Owner s Dilemma: When Is the Best Time to Sell My Business // Businessweek Exchange, May 2011 URL: http://moneysoft.com/when-is-the-right-time-to-sell-a-business/ (data obrashcheniya: 18.04.2013)
World Investment Report 1997 UNCTAD, 1997
World Investment Report 2011 UNCTAD, 2011
Keywords:
Competitiveness, factors, TNK, strategy, optimization of the structure, optimization activities.


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