Strategies to promote e-commerce start-ups in the market for goods and services
( Pp. 152-153)

The purpose of writing this article is to analyze the different strategies to promote your site. The author with the article describes the situations in which they are applicable, as well as consider ways to optimize the features of the site, consistent with the aims and objectives of a strategy. Also in the paper analyzes the requirements and steps to the four types of resource optimization: external user, the internal user, the external and the internal database search.

Germanov V.E., (2013), STRATEGIES TO PROMOTE E-COMMERCE START-UPS IN THE MARKET FOR GOODS AND SERVICES. Business in Law, 1 => 152-153.

Sevost yanov I. Poiskovaya optimizatsiya. Prakticheskoe rukovodstvo po prodvizheniyu sayta v Internete, Piter, 2012
Tim Esh. Povyshenie effektivnosti internet-reklamy. Optimizatsiya tselevykh stranits dlya uluchsheniya konversii, Mann, Ivanov i Ferber, 2011
Erin Kisseyn. Osnovy kontentnoy strategii, Mann, Ivanov i Ferber, 2012

strategy online marketing campaigns, internal and external custom website optimization, internal and external search engine optimization.