Assessment of market opportunities of trading network based on the value chain
( Pp. 162-165)

More about authors
Bortnikova Olga Sergeevna aspirant Maykopskogo gosudarstvennogo tehnologicheskogo universiteta.
For read the full article, please, register or log in
Abstract:
This article is devoted to the study of value approach to competitive advantages in the market, the use of value chain as a tool for assessment of its market opportunities. The author distinguishes logical sequence analysis of the company to lead transition cost and assess capacity of differentiation on the basis of the value chain.
How to Cite:
Bortnikova O.S., (2013), ASSESSMENT OF MARKET OPPORTUNITIES OF TRADING NETWORK BASED ON THE VALUE CHAIN. Business in Law, 1 => 162-165.
Reference list:
Kaplan R., Norton D. Organizatsiya, orientirovannaya na strategiyu / R. Kaplan, D. Norton M.: ZAO Olimp-Biznes , 2009.
Prakhalad, K.K., Krishnan, M. S. Prostranstvo biznes-innovatsiy. Sozdanie tsennosti sovmestno s potrebitelem / K.K.Prakhalad, M.S.Krishnan M.: Izdatel stvo: Al pina Pablisher , 2011.
Porter, M. Konkurentnoe preimushchestvo: Kak dostich vysokogo rezul tata i obespechit ego ustoychivost / M. Porter M.: Al pina Biznes Buks, 2005.
Romanenkova O.N., Sinyaeva I.M. Postroenie marketingovoy sluzhby upravleniya v korporativnykh setyakh torgovli // // Vestnik universiteta (Gosudarstvennogo Universiteta Upravleniya). 2008. № 4.
Treysi, M., Virsema, F. Marketing vedushchikh kompaniy / M. Treysi, F. Virsema Izd-vo: Vil yams, 2007.
Uoltson, S. / Sdelano v Amerike: kak ya sozdal Wal-Mart / S. Uoltson. / per s angl., 3-e izd., dop. M.: Al pina Biznes Buks. 2005.
Keywords:
retail outlets, the value chain, cost leadership, advantages of differentiation, strategy.


Related Articles

Issue №9479
TO QUESTION ABOUT «TRILATERAL CONNECTION» BETWEEN USA, CHINA AND RUSSIA, OR ABOUT WHAT TRHEATENS MANKIND ORDINARY GEOPOLITICAL FICTION OF BRZEZINSKI
security power war geopolitics Donald Trump
Show more
Issue №8496
COMPETITIVENESS OF REMOTE SENSING SERVICES BASED ON COMPREHENSIVE APPROACH TO COMPETENCE DEVELOPMENT OF JSC «RUSSIAN SPACE SYSTEMS»
remote sensing of the Earth competence competitiveness space services strategy
Show more
Issue №6841
ON MAIN DIRECTIONS OF DEVELOPMENT OF THE GLOBAL TRANSPORT SYSTEM AND LOGISTICS
strategy transport competition innovation logistics
Show more
Issue №4196
Public security and anti-corruption in the Russian Federation
the concept the program public safety national security strategy
Show more
Issue №17564
Spatial Development Strategy of Russia: Assessment of Implementation Prospects
strategy regions agglomerations economic space regional economic specialization
Show more
Issue №11740
REGIONAL POLICY AS A COMPONENT STRATEGIES FOR RUSSIA'S SPATIAL DEVELOPMENT: POSITIONS OF PARLIAMENTARY PARTIES
public policy for regional development the state the parliamentary party spatial development regional policy
Show more
Issue №10386
MECHANISMS FOR STIMULATING EXPORT ACTIVITIES
foreign trade policy the state program regulation stimulation strategy
Show more
Issue №5291
REVIEW ON THE BOOK A.G. ANANENKOV, V.S. REZNICHENKO, L.S. HUGUNOV N.N. LENINTCEVA "THE UNIQUE EXPERIENCE OF "GAZPROM" FOR THE MANAGEMENT OF COMPLEX, LARGE-SCALE INVESTMENT PROJECTS"
strategy management Corporation a unique project investment
Show more
Issue №8496
PROCEDURES OF THE ORGANIZATION OF PUBLIC-PRIVATE PARTNERSHIP IN INDUSTRIES
public-private partnership the military-industrial complex legislation goal mathematical models
Show more
Issue №5975
LEGAL TRADITION AS A REGULATOR OF THE DEVELOPMENT OF NATIONAL LAW
national policy strategy legal tradition the rights of the indigenous peoples of the North tribute
Show more