Assessment of market opportunities of trading network based on the value chain
( Pp. 162-165)

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Bortnikova Olga Sergeevna aspirant Maykopskogo gosudarstvennogo tehnologicheskogo universiteta.
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Abstract:
This article is devoted to the study of value approach to competitive advantages in the market, the use of value chain as a tool for assessment of its market opportunities. The author distinguishes logical sequence analysis of the company to lead transition cost and assess capacity of differentiation on the basis of the value chain.
How to Cite:
Bortnikova O.S., (2013), ASSESSMENT OF MARKET OPPORTUNITIES OF TRADING NETWORK BASED ON THE VALUE CHAIN. Business in Law, 1: 162-165.
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Keywords:
retail outlets, the value chain, cost leadership, advantages of differentiation, strategy.