Assessment of market opportunities of trading network based on the value chain
( Pp. 162-165)

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Bortnikova Olga Sergeevna aspirant Maykopskogo gosudarstvennogo tehnologicheskogo universiteta.
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Abstract:
This article is devoted to the study of value approach to competitive advantages in the market, the use of value chain as a tool for assessment of its market opportunities. The author distinguishes logical sequence analysis of the company to lead transition cost and assess capacity of differentiation on the basis of the value chain.
How to Cite:
Bortnikova O.S., (2013), ASSESSMENT OF MARKET OPPORTUNITIES OF TRADING NETWORK BASED ON THE VALUE CHAIN. Business in Law, 1 => 162-165.
Reference list:
Kaplan R., Norton D. Organizatsiya, orientirovannaya na strategiyu / R. Kaplan, D. Norton M.: ZAO Olimp-Biznes , 2009.
Prakhalad, K.K., Krishnan, M. S. Prostranstvo biznes-innovatsiy. Sozdanie tsennosti sovmestno s potrebitelem / K.K.Prakhalad, M.S.Krishnan M.: Izdatel stvo: Al pina Pablisher , 2011.
Porter, M. Konkurentnoe preimushchestvo: Kak dostich vysokogo rezul tata i obespechit ego ustoychivost / M. Porter M.: Al pina Biznes Buks, 2005.
Romanenkova O.N., Sinyaeva I.M. Postroenie marketingovoy sluzhby upravleniya v korporativnykh setyakh torgovli // // Vestnik universiteta (Gosudarstvennogo Universiteta Upravleniya). 2008. № 4.
Treysi, M., Virsema, F. Marketing vedushchikh kompaniy / M. Treysi, F. Virsema Izd-vo: Vil yams, 2007.
Uoltson, S. / Sdelano v Amerike: kak ya sozdal Wal-Mart / S. Uoltson. / per s angl., 3-e izd., dop. M.: Al pina Biznes Buks. 2005.
Keywords:
retail outlets, the value chain, cost leadership, advantages of differentiation, strategy.


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