Preferences of Users of Video Services: Results of a Sociological Study of the Reasons for Watching Videos “Without Plot or Content”
( Pp. 154-159)

The article presents empirical results of studying the preferences of video service users, as well as the reasons for millions of video views “without plot and content”. The relevance of the studied problem from the point of view of media content consumption in the daily life of the active part of the population of the Russian Federation is substantiated. The most typical reactions of respondents were studied, the motives and social significance of this phenomenon were analyzed. The article presents the main dominants of the evaluative attitude among the respondents to the viewed content. The results of the study led to the conclusion that video services have become an important source of media and information flow that meets the information needs of young people.

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video, youth needs, video services, sociological research, artificial intelligence, neurosociology.