Marketing Tools for the Promotion of Independent Accounting Companies and their Brands: Features and Prospects of Use
( Pp. 244-249)
Abstract:
The content of this article is based on the theoretical and methodological provisions of marketing, branding and the specifics of the use of these management tools in the market of accounting services and investment projects. To promote the brand in their field, accounting companies improve accounting technologies and introduce new marketing tools. The author conducted a competitive analysis of the main players in the accounting services market and identified solutions that independent accounting companies independently use to promote the organization and its brands. The author believes that in order to promote the brand, each accounting company should focus on the technology and quality of accounting and tax accounting. A detailed study of the activities of each company, an individual approach to each client is an integral part in the process of providing accounting services and brand promotion in this area. It is important to effectively convey to the audience the brand ideology based on the professionalism of employees, in which professional conferences, seminars and social networks will help accounting companies.
How to Cite:
Ivan A.D., (2022), MARKETING TOOLS FOR THE PROMOTION OF INDEPENDENT ACCOUNTING COMPANIES AND THEIR BRANDS: FEATURES AND PROSPECTS OF USE. Economic Problems and Legal Practice, 4 => 244-249.
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Akaeva A. R. Branding in marketing // Young scientist. 2021. No. 18. pp. 248-251.
Vedenetskaya I. A. The evolution of branding in Russia // Brand Management. 2019. No. 2. pp. 90-96.
Kalieva O. M., Martynenko T. V., Semenova E. P., Govorova T. S. The role and place of branding in the marketing activities of the organization // Young scientist. 2014. No. 21. pp. 312-315.
Korzhova E. E. Enterprise Marketing // Chelyabinsk Humanitarian. 2009. No. 2. pp. 23-28.
Kravchenko, O. N. Problems of promoting services in the B2B market // Actual issues of economics and management: materials of the I Intern. scientific conf. 2011. V. 2. pp. 24-27.
Saltykova A. R. Theoretical aspects of the concept of «image» // Young scientist. 2021. No. 48. pp. 146-148.
Skorobogatykh I. I. Conceptual foundations of marketing of luxury goods // Bulletin of the Russian Academy of Economics. 2014. No. 2. pp. 96-100.
Skorobogatykh, I. I. Relationship marketing in the network interaction of actors in the luxury goods industry: theory, methodology, practice: thesis .... Dr. Econ. Sciences: 08.00. 05 / I.I. Skorobogatikh. -M., 2011.
Stepanova, O. M. Is the name of the company a brand? // Young scientist. 2017. No. 21 (155). pp. 246-249.
Umanskaya M. V., Petrov S. V. SMM as an element of an enterprise development strategy // International Journal of the Humanities and Natural Sciences. 2018. No. 2. pp.39-47.
Frolova A. A. Brand management as a process of forming long-term relationships with the target audience // Young scientist. 2020. No. 21. pp. 225-227.
Cherepanova L. B., Bannikova E. V. Peculiarities of marketing in auditing and consulting activities // Young scientist. 2021. No. 27 (369). pp. 149-151.
Shendo M. V. Marketing of audit services // Bulletin of the Astrakhan State Technical University. Series: Economy. 2013. No. 3. pp. 17-25.
Tamara Mendelsohn How Customer Connections Can Help Drive Decision-Making for Marketers // MITSloan Management Review. 2021 № 12. S. 3-7.
Keywords:
marketing, modern economy, competition, branding in the field of accounting services, business, advertising, economic crisis.
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