Agency agreement between advertising distributor and media agent: notion and subject-matter
( Pp. 77-83)
More about authors
Puzireva A. N.
aspirantka
Kutafin Moscow State Law University
Kutafin Moscow State Law University
Abstract:
Relative novelty of the agency relations between the above-mentioned subjects, lack of legal regulation of the considered agreement caused the preparation of this research. Upon investigating the issue the writings of the following authors have been studied: Veselov S.V. Kopitin D.A., McCarty F.W., etc. The present article is dedicated to the examination of the agency agreement between advertising distributor and media agent. Legal status of the subjects of the agreement is analyzed; the peculiarities of the form, subject matter and rights and obligations of the parties are detected. The civil provisions dedicated to separate issues related to the agreement are examined and business practice on example of documentation of the leading Russian media agent is illustrated. The suggestions to improve the civil legislation in part of amending article 1005 of the Russian Civil Code and the Federal Law «On advertising» are made.
How to Cite:
Puzireva A.N., (2014), AGENCY AGREEMENT BETWEEN ADVERTISING DISTRIBUTOR AND MEDIA AGENT: NOTION AND SUBJECT-MATTER. Gaps in Russian Legislation, 1 => 77-83.
Reference list:
Veselov S.V. Mediasellery na rynke prodazh telereklamnogo prostranstva: plyusy i minusy. lt;http://www.acvi.ru/Portals/0/docs/Mediasellers 20on 20advert.doc. gt; (Poslednee poseshchenie - 04 noyabrya 2013 goda).
Kolomiets V.P. Telereklamnyy biznes. lt;http: //do/rulitru.ru/ gt; (Poslednee poseshchenie - 27 oktyabrya 2013 goda).
Kopytin D.A. Pravovoe regulirovanie reklamnogo rynka. Predprinimatel sko-pravovoy aspekt: Monografiya. - M. 2010. 192s.
Kuznetsov R.V. Mediaselling internet-reklamy //Audit i finansovyy analiz. 2007. №6. S. 313-321.
Kutyrkina L.V. Reklamnyy mediarynok Rossii XX veka. Uchebnoe posobie. - M. 2009. 445 s.
Otsenka effektivnosti reklamnoy deyatel nosti // Poleznye publikatsii. Tekhnologiya razmeshcheniya reklamy na televidenii. lt;http: //www.grn.ru/articles.php nid 37 gt; (Poslednee poseshchenie - 02 noyabrya 2013 goda).
Puzyreva A.N. Spor o predmete agentskogo dogovora i ego vozmozhnoe reshenie // Probely v rossiyskom zakonodatel stve. - 2013. - №6.
Kolomiets V.P. Telereklamnyy biznes. lt;http: //do/rulitru.ru/ gt; (Poslednee poseshchenie - 27 oktyabrya 2013 goda).
Kopytin D.A. Pravovoe regulirovanie reklamnogo rynka. Predprinimatel sko-pravovoy aspekt: Monografiya. - M. 2010. 192s.
Kuznetsov R.V. Mediaselling internet-reklamy //Audit i finansovyy analiz. 2007. №6. S. 313-321.
Kutyrkina L.V. Reklamnyy mediarynok Rossii XX veka. Uchebnoe posobie. - M. 2009. 445 s.
Otsenka effektivnosti reklamnoy deyatel nosti // Poleznye publikatsii. Tekhnologiya razmeshcheniya reklamy na televidenii. lt;http: //www.grn.ru/articles.php nid 37 gt; (Poslednee poseshchenie - 02 noyabrya 2013 goda).
Puzyreva A.N. Spor o predmete agentskogo dogovora i ego vozmozhnoe reshenie // Probely v rossiyskom zakonodatel stve. - 2013. - №6.
Keywords:
Agency agreement, media agent, the advertisement, advertising.
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