Innovative approaches to the development of trade marketing in the retail segment of the mobile communication
( Pp. 214-216)
More about authors
Larionov I. K.
d.e.n., professor
Moscow State Industrial University, Moscow Bragin N. I. d.e.n., professor
Moscow State Industrial University, Moscow Zlatin P. A. d.e.n., professor
Moscow State Industrial University, Moscow Kushnir Andrey O. aspirant, FGBOU VPO «Moskovskiy gosudarstvennyy industrialnyy universitet», g. Moskva
Moscow State Industrial University, Moscow Bragin N. I. d.e.n., professor
Moscow State Industrial University, Moscow Zlatin P. A. d.e.n., professor
Moscow State Industrial University, Moscow Kushnir Andrey O. aspirant, FGBOU VPO «Moskovskiy gosudarstvennyy industrialnyy universitet», g. Moskva
Abstract:
The article discusses the specifics of retail cellular shops in Russia. Situational analysis of models and retailers revealed an inappropriate level of product marketing for retail shops existing needs of the target audience. Offers an innovative approach to the development of trade marketing for retail stores.
How to Cite:
Larionov I.K., Bragin N.I., Zlatin P.A., Kushnir A.O., (2013), INNOVATIVE APPROACHES TO THE DEVELOPMENT OF TRADE MARKETING IN THE RETAIL SEGMENT OF THE MOBILE COMMUNICATION. Business in Law, 6 => 214-216.
Reference list:
Gerasina O.N., Sal nikova T.S., Mezyakov YU.A. Problemy gosudarstvennogo regulirovaniya predprinimatel skoy deyatel nosti // Vestnik universiteta 2012 №11.
http://www.tadviser.ru
http://tasstelecom.ru
www.mts.ru
www.beelinegsm.ru
www.megafon.ru
http://www.comnews.ru
http://www.iksconsulting.ru/
http://www.json.ru/
http://www.tadviser.ru
http://tasstelecom.ru
www.mts.ru
www.beelinegsm.ru
www.megafon.ru
http://www.comnews.ru
http://www.iksconsulting.ru/
http://www.json.ru/
Keywords:
innovation, marketing, retail trade, cellular.
