Using brands in communities of value added
( Pp. 128-130)
More about authors
Sorokin Pavel M.
aspirant kafedry kommercii
Nizhny Novgorod State University by. Lobachevsky
Nizhny Novgorod State University by. Lobachevsky
Abstract:
The question of branding in the annex to the communities of the value added in the framework of institutional analysis. It is shown that the orientation of the integrator company in creating brand promotion is the most effective way to increase profits. VTS structure allows companies to include several communities simultaneously added value that creates a synergistic effect that increases the efficiency of the companies.
How to Cite:
Sorokin P.M., (2014), USING BRANDS IN COMMUNITIES OF VALUE ADDED. Business in Law, 4 => 128-130.
Reference list:
Rossiyskie brendy s inostrannymi nazvaniyami. Prichiny, mekhanizmy, perspektivy. (interv yu s N. Popovym) / Omnibus URL: http://www.omnibusdesign.ru/publications/foreign names for russian products.html (data obrashcheniya: 09.03.2014).
Bazenkov YUriy Alekseevich. Vzaimodeystvie malogo i krupnogo biznesa v sfere Internet-tekhnologiy M.: MGU, 2005. 215 S. (diss. kand. ekon. nauk).
Veblen T. Teoriya prazdnogo klassa: ekonomicheskoe issledovanie institutsiy. Per. s angl. Izd. 2-e. M.: Knizhnyy dom quot;LIBROKOM quot;, 2010. 368 S.
Kouz R. G. Priroda firmy / Priroda firmy: K 50-letiyu vykhoda v svet raboty R. Kouza Priroda firmy M.: Delo, 2001. 360 S.
Merkulov S.A. Teoreticheskie osnovy formirovaniya sistemy upravleniya brendom M.: MGTU, 2011 150 S. (diss. kand. ekonom. nauk).
Rays E., Rays L. 22 zakona sozdaniya brenda M.: AST, 2004. 160 S.
Ponomarenko M.O. Granitsy soobshchestva dobavlennoy stoimosti / Novye perspektivy razvitiya ekonomicheskikh nauk: innovatsii i riski: 1 CHast (Ekonomika i upravlenie predpriyatiyami, otraslyami, kompleksami (promyshlennosti, APK i sel skogo khozyaystva, stroitel stva, transporta, svyazi i informatiki, sfery uslug) XKHII mezhdunarodnaya nauchno-prakticheskaya konferentsiya dlya studentov, aspirantov i molodykh uchenykh, M.: Analiticheskiy tsentr Ekonomika i finansy , 2014. 168 S.
Safronchuk M.V. Institutsional no-tekhnologicheskie predposylki modernizatsii ekonomiki Rossii i metakapitalisticheskaya transformatsiya // Vestnik akademii. 2011. № 1. S.63-67.
Tesakova H., Tesakov V. Brend i torgovaya marka: razvod po-russki SPb.: Piter, 2004. 272 S.
Bazenkov YUriy Alekseevich. Vzaimodeystvie malogo i krupnogo biznesa v sfere Internet-tekhnologiy M.: MGU, 2005. 215 S. (diss. kand. ekon. nauk).
Veblen T. Teoriya prazdnogo klassa: ekonomicheskoe issledovanie institutsiy. Per. s angl. Izd. 2-e. M.: Knizhnyy dom quot;LIBROKOM quot;, 2010. 368 S.
Kouz R. G. Priroda firmy / Priroda firmy: K 50-letiyu vykhoda v svet raboty R. Kouza Priroda firmy M.: Delo, 2001. 360 S.
Merkulov S.A. Teoreticheskie osnovy formirovaniya sistemy upravleniya brendom M.: MGTU, 2011 150 S. (diss. kand. ekonom. nauk).
Rays E., Rays L. 22 zakona sozdaniya brenda M.: AST, 2004. 160 S.
Ponomarenko M.O. Granitsy soobshchestva dobavlennoy stoimosti / Novye perspektivy razvitiya ekonomicheskikh nauk: innovatsii i riski: 1 CHast (Ekonomika i upravlenie predpriyatiyami, otraslyami, kompleksami (promyshlennosti, APK i sel skogo khozyaystva, stroitel stva, transporta, svyazi i informatiki, sfery uslug) XKHII mezhdunarodnaya nauchno-prakticheskaya konferentsiya dlya studentov, aspirantov i molodykh uchenykh, M.: Analiticheskiy tsentr Ekonomika i finansy , 2014. 168 S.
Safronchuk M.V. Institutsional no-tekhnologicheskie predposylki modernizatsii ekonomiki Rossii i metakapitalisticheskaya transformatsiya // Vestnik akademii. 2011. № 1. S.63-67.
Tesakova H., Tesakov V. Brend i torgovaya marka: razvod po-russki SPb.: Piter, 2004. 272 S.
Keywords:
network structure, brand, intangible asset, community added value.
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