PRINCIPLES OF PERFORMANCE EVALUATION MARKETING ASSETS
( Pp. 196-198)
More about authors
Melnikov Dmitry P.
assistent kafedry ekonomiki predpriyatiya i predprinimatelstva. Ekonomicheskiy fakultet.
St. Petersburg State University
St. Petersburg State University
Abstract:
Proceeding from relevance of a problem of an assessment of productivity of management of marketing assets, the author of article believes that for management of the cost of the company including taking into account an assessment of influence of marketing assets, specification of strategic objectives of the company which achievement can be provided, including by creation of conditions for adoption of reasonable administrative decisions on management of marketing assets on the basis of the uniform formalized principles, techniques, system of cost indexes of marketing assets of the company is required. The author of article formulated the basic principles of an assessment of productivity of management of marketing assets
How to Cite:
Melnikov D.P., (2015), PRINCIPLES OF PERFORMANCE EVALUATION MARKETING ASSETS. Business in Law, 2 => 196-198.
Reference list:
Borisova S.G. Metodologicheskie osnovy upravleniya marketingovymi aktivami obrazovatel noy organizatsii. Diss. doktora ekonomicheskikh nauk: 08.00.05. Novosibirsk, 2012 g. 377 s.
Gagauz A.A. Marketingovoe upravlenie tsennost yu nematerial nykh aktivov predpriyatiya // ZHurnal Rossiyskoe predprinimatel stvo , № 15 (213), 2012 g. S. 79-84.
Golubeva S. Aktual nye aspekty teorii transnatsional noy kooperatsii predpriyatiy // Rossiyskiy ekonomicheskiy zhurnal. 1996. № 10. S.94.
Dostatochno obshchaya teoriya upravleniya. M.: Kontseptual, 2012. 416 s.
Egorova S.E., Volkova O.A. Analiz effektivnosti i audit marketingovoy deyatel nosti / S. E. Egorova, O. A. Volkova // Audit i finansovyy analiz. 2010. № 1. S. 112-121.
Ionov A.V. Upravlenie rynochnoy stoimost yu promyshlennogo predpriyatiya na osnove regulirovaniya balansa interesov: dissertatsiya.. kandidata ekonomicheskikh nauk: 08.00.05. Izhevsk, 2010. 129 s.
Oyner O.K., Latyshova L.S. Vliyanie rynochno-orientirovannogo povedeniya kompaniy na rezul tativnost biznesa // Materialy Mezhdunarodnoy nauchno-prakticheskoy konferentsii Modernizatsiya ekonomiki i obshchestvennoe razvitie , GU-VSHE, Moskva, aprel 2009 g.
Tarasevich V.M. TSenovaya politika predpriyatiya. Spb.: Piter, 2003. 288 s.
Gagauz A.A. Marketingovoe upravlenie tsennost yu nematerial nykh aktivov predpriyatiya // ZHurnal Rossiyskoe predprinimatel stvo , № 15 (213), 2012 g. S. 79-84.
Golubeva S. Aktual nye aspekty teorii transnatsional noy kooperatsii predpriyatiy // Rossiyskiy ekonomicheskiy zhurnal. 1996. № 10. S.94.
Dostatochno obshchaya teoriya upravleniya. M.: Kontseptual, 2012. 416 s.
Egorova S.E., Volkova O.A. Analiz effektivnosti i audit marketingovoy deyatel nosti / S. E. Egorova, O. A. Volkova // Audit i finansovyy analiz. 2010. № 1. S. 112-121.
Ionov A.V. Upravlenie rynochnoy stoimost yu promyshlennogo predpriyatiya na osnove regulirovaniya balansa interesov: dissertatsiya.. kandidata ekonomicheskikh nauk: 08.00.05. Izhevsk, 2010. 129 s.
Oyner O.K., Latyshova L.S. Vliyanie rynochno-orientirovannogo povedeniya kompaniy na rezul tativnost biznesa // Materialy Mezhdunarodnoy nauchno-prakticheskoy konferentsii Modernizatsiya ekonomiki i obshchestvennoe razvitie , GU-VSHE, Moskva, aprel 2009 g.
Tarasevich V.M. TSenovaya politika predpriyatiya. Spb.: Piter, 2003. 288 s.
Keywords:
principles, rating, the cost, marketing assets, management.
Related Articles
THEORETICAL AND HISTORICAL LEGAL SCIENCES Pages: 21-26 Issue №23832
Formation of the System of Navigation Safety in Sweden in the 19th - Early 20th Centuries
Sweden
navigation safety
royal decrees
service
management
Show more
13. FINANCE, CASH CIRCULATION AND CREDIT, ACCOUNTING, FINANCIAL AND ECONOMIC FORECASTING Pages: 149-150 Issue №5518
ON THE PROBLEM OF CONTROL OF PRICING FORMATION
The cost
value
pricing
state regulation
the national economy
Show more
5.2.6. MANAGEMENT Pages: 309-314 Issue №22298
Categorical Apparatus of Enterprise Competitiveness Management in the Conditions of Technological Transformation
management
market
competition
efficiency
system analysis
Show more
17. Judicial, prosecutorial, human rights and law enforcement activities Pages: 215-218 Issue №11740
DOCTRINAL MODEL AND SYSTEM OF POWERS OF THE PROSECUTOR IN RUSSIAN FEDERATION
the Prosecutor
doctrine
model
theory
practice
Show more
2. CURRENT PROBLEMS OF TRAINING AND DEVELOPMENT OF INTERNAL AFFAIRS STAFF IN MODERN CONDITIONS Pages: 185-188 Issue №16988
Structure of General principles of training in special tactics and fire training in the system of professional education of police officers
professional training
listener
principles
tactical and special training
fire training
Show more
9. OTHER Pages: 195-200 Issue №3231
Teaching Tolerance: specificity of social and psychological management of organizational construction of culture
tolerance
impact
management
organizational kulturhistorie
economic man
Show more
19. OTHER Pages: 173-177 Issue №4210
Set of indicators characterizing the private entrepreneurs to risk ratio
Risk
staff
rating
business activities
investment
Show more
14. MISCELLANIOUS Pages: 270-273 Issue №17852
Organizational, economic and regulatory implementation of the priority development trends of regional industrial agriculture
agro-industrial complex
priority areas of development
management
state regulation
Show more
14. OTHER Pages: 182-184 Issue №3543
Concept and signs of the administrative decision of activity law-enforcement bodies
management
management decision
signs of management decisions
Show more
10. Financial law; Tax law; Budgetary law; Information Law; Administrative law; Administrative process Pages: 163-166 Issue №2833
Improving the performance of government functions through the messages of the President of Russia
act
the state
performance
the norm
Parliament
Show more
