PRINCIPLES OF PERFORMANCE EVALUATION MARKETING ASSETS
( Pp. 196-198)

More about authors
Melnikov Dmitry P. assistent kafedry ekonomiki predpriyatiya i predprinimatelstva. Ekonomicheskiy fakultet.
St. Petersburg State University
Abstract:
Proceeding from relevance of a problem of an assessment of productivity of management of marketing assets, the author of article believes that for management of the cost of the company including taking into account an assessment of influence of marketing assets, specification of strategic objectives of the company which achievement can be provided, including by creation of conditions for adoption of reasonable administrative decisions on management of marketing assets on the basis of the uniform formalized principles, techniques, system of cost indexes of marketing assets of the company is required. The author of article formulated the basic principles of an assessment of productivity of management of marketing assets
How to Cite:
Melnikov D.P., (2015), PRINCIPLES OF PERFORMANCE EVALUATION MARKETING ASSETS. Business in Law, 2 => 196-198.
Reference list:
Borisova S.G. Metodologicheskie osnovy upravleniya marketingovymi aktivami obrazovatel noy organizatsii. Diss. doktora ekonomicheskikh nauk: 08.00.05. Novosibirsk, 2012 g. 377 s.
Gagauz A.A. Marketingovoe upravlenie tsennost yu nematerial nykh aktivov predpriyatiya // ZHurnal Rossiyskoe predprinimatel stvo , № 15 (213), 2012 g. S. 79-84.
Golubeva S. Aktual nye aspekty teorii transnatsional noy kooperatsii predpriyatiy // Rossiyskiy ekonomicheskiy zhurnal. 1996. № 10. S.94.
Dostatochno obshchaya teoriya upravleniya. M.: Kontseptual, 2012. 416 s.
Egorova S.E., Volkova O.A. Analiz effektivnosti i audit marketingovoy deyatel nosti / S. E. Egorova, O. A. Volkova // Audit i finansovyy analiz. 2010. № 1. S. 112-121.
Ionov A.V. Upravlenie rynochnoy stoimost yu promyshlennogo predpriyatiya na osnove regulirovaniya balansa interesov: dissertatsiya.. kandidata ekonomicheskikh nauk: 08.00.05. Izhevsk, 2010. 129 s.
Oyner O.K., Latyshova L.S. Vliyanie rynochno-orientirovannogo povedeniya kompaniy na rezul tativnost biznesa // Materialy Mezhdunarodnoy nauchno-prakticheskoy konferentsii Modernizatsiya ekonomiki i obshchestvennoe razvitie , GU-VSHE, Moskva, aprel 2009 g.
Tarasevich V.M. TSenovaya politika predpriyatiya. Spb.: Piter, 2003. 288 s.
Keywords:
principles, rating, the cost, marketing assets, management.


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