FEATURES OF FORMATION OF COMPETITIVENESS OF HIGHER EDUCATION INSTITUTION AS A SUBJECT OF EDUCATION SERVICES MARKET
( Pp. 185-188)

More about authors
Zakharova E.N. d.e.n., professor, zaveduyuschaya kafedroy ekonomiki i upravleniya
Adyghe State University, Maikop Gisina O.G. prepodavatel kafedry ekonomiki i upravleniya
Novorossiysk Branch of Moscow Humanities – Economic Institute, Novorossiysk
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Abstract:
This work shows that higher education institutions act largely as the business structures functioning in the market and under its laws. The authors distinguish external and internal preconditions for transformation of higher education institution into the entrepreneurial organization. The structure of the education services market and its specific features are given. The publication presents various approaches to determination of competitiveness of the higher education institution and defines the main directions in ensuring its competitiveness in the educational services market in modern conditions.
How to Cite:
Zakharova E.., Gisina O.., (2013), FEATURES OF FORMATION OF COMPETITIVENESS OF HIGHER EDUCATION INSTITUTION AS A SUBJECT OF EDUCATION SERVICES MARKET. Business in Law, 2 => 185-188.
Reference list:
Evseev S.YU. Utochnenie ponyatiya konkurentosposobnost po otnosheniyu k raznourovnevym ekonomicheskim sub ektam // Izvestiya Sankt-Peterburgskogo universiteta ekonomiki i finansov 2010, № 6.
Ivanova E. A. Otsenka konkurentosposobnosti predpriyatiya. Rostov n/D.: Feniks, 2008.
Magin V.A. Innovatsionnost sistemy podgotovki studentov po napravleniyu Fizicheskaya kul tura kak sredstvo povysheniya ikh konkurentosposobnosti // Mir nauki, kul tury, obrazovaniya. 2011, № 6.
Mamedov SH.M. Sistematizatsiya priznakov konkurentosposobnosti stroitel noy organizatsii // Ekonomicheskoe vozrozhdenie Rossii. 2010, № 2.
Fatkhutdinov R.A. Upravlenie konkurentosposobnost yu vuza // Vysshee obrazovanie v Rossii. 2006, № 9.
Kinnell M., MacDougal J. Marketing in the Not-for-Profit Sector. N.Y.: Butterworth Heinemann, 1997. R. 53.
Keywords:
University, the subject of the market, competitive environment, competitiveness, factors of competitiveness of the University.


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