METHODOLOGICAL APPROACHES TO ASSESSING COMPETITIVENESS OF A DIVERSIFIED COMPANY AND BUSINESS ACTIVITIES
( Pp. 48-53)

The article contains methodological approaches to qualitative and quantitative analysis of the competitiveness of diversified companies and their business activities that can be the base for creating competitive advantages. The proposed economic and mathematical model for quantitative assessment of the competitiveness of company’s business activities, which can provide a basis for determining the most promising areas of diversification given existing core competencies.

Evtushenko O.N., (2016), METHODOLOGICAL APPROACHES TO ASSESSING COMPETITIVENESS OF A DIVERSIFIED COMPANY AND BUSINESS ACTIVITIES. Business in Law, 2 => 48-53.

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competitiveness, diversification, economic-mathematical model, the business direction of the company, key competencies, quantitative analysis, qualitative analysis.