REFERENCE STRATEGY TO ENSURE THE COMPETITIVENESS OF HIGH-TECH PRODUCTS IN RUSSIA
( Pp. 54-59)

Nowadays, there is a huge variety of products which compete for meeting buyers’ needs and a high speed of changing of buyer’ preferences can be seen. That is why companies have to constantly revise their strategy, based on buyers’ criteria for selecting goods and effectiveness of methods of product competitiveness improvement. After analysis of these factors and available methods depending on market adaptation company's life stage, the author proposes a number of standard strategies to improve competitiveness of the product.

Geraskin D.V., (2016), REFERENCE STRATEGY TO ENSURE THE COMPETITIVENESS OF HIGH-TECH PRODUCTS IN RUSSIA. Business in Law, 2 => 54-59.

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competitiveness, non-price factors, the reference strategy, the B2C market, high-tech product, high-tech product, launch.