REFERENCE STRATEGY TO ENSURE THE COMPETITIVENESS OF HIGH-TECH PRODUCTS IN RUSSIA
( Pp. 54-59)
More about authors
Geraskin Dmitry V.
aspirant, ekonomicheskiy fakultet
Moscow State University Lomonosov
Moscow State University Lomonosov
Abstract:
Nowadays, there is a huge variety of products which compete for meeting buyers’ needs and a high speed of changing of buyer’ preferences can be seen. That is why companies have to constantly revise their strategy, based on buyers’ criteria for selecting goods and effectiveness of methods of product competitiveness improvement. After analysis of these factors and available methods depending on market adaptation company's life stage, the author proposes a number of standard strategies to improve competitiveness of the product.
How to Cite:
Geraskin D.V., (2016), REFERENCE STRATEGY TO ENSURE THE COMPETITIVENESS OF HIGH-TECH PRODUCTS IN RUSSIA. Business in Law, 2 => 54-59.
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Vazhenina I. Imidzh i reputatsiya kak osnova prodvizheniya v konkurentnoy srede // Marketing v Rossii i za rubezhom, 2006. №6.
Golubin E.V. Distributsiya. Formirovanie i optimizatsiya kanalov sbyta. - M.: Vershina, 2006
Ivolgina N.V., Stepanova D.I., (2015), Venchurnoe finansirovanie kak instrument investirovaniya v novye idei i nauchno-tekhnicheskie dostizheniya. Biznes v zakone. Ekonomiko-yuridicheskiy zhurnal, 6: 211-214.
Lifits I.M. Konkurentosposobnost tovarov i uslug - YUrayt-Izdat, 2009
Mur, Dzheffri A. Preodolenie propasti. Marketing i prodazha khaytek-tovarov massovomu potrebitelyu - M:Izdatel skiy dom Vil yams , 2006
TSarev V. V., Kantarovich A. A., CHernysh V. V. Otsenka konkurentosposobnosti predpriyatiy (organizatsiy). Teoriya i metodologiya: Ucheb. posobie. M.: YUNITI-DANA, 2008
CHernyatin S.V., (2014), Otsenka innovatsionnogo razvitiya kompanii. Biznes v zakone. Ekonomiko-yuridicheskiy zhurnal, 3: 208-211
YUdanov A.YU. Konkurentsiya: teoriya i praktika. - M., GNOM i D, 2001
Meyer, M. H. Metrics for Managing Research and Development in the Context of the Product Family // Management Science - 2013 - №1 pp. 88-112.
Keywords:
competitiveness, non-price factors, the reference strategy, the B2C market, high-tech product, high-tech product, launch.
