PRICING AND PRICING METHODS OF THE ENTERPRISE
( Pp. 210-213)
More about authors
Borodin Denis V.
zamestitel direktora, kandidat ekonomicheskih nauk
"International University of Nature, Society au Man" Dubna"(a branch of Dmitrov Institute of Continuing Education)
"International University of Nature, Society au Man" Dubna"(a branch of Dmitrov Institute of Continuing Education)
Abstract:
This article reflects the urgency of the problem of pricing and pricing strategies of enterprises at the present stage, considered the concept and types of prices, milestones and tasks in the development of pricing strategy, the composition and structure of prices, pricing methods. Studied the pricing strategy and price management. It is proved that the price - it is the only element of the marketing mix, which provides real income now. Presented ways of improving pricing for the products of industrial enterprises in market conditions
How to Cite:
Borodin D.V., (2015), PRICING AND PRICING METHODS OF THE ENTERPRISE. Business in Law, 1 => 210-213.
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Vasyukhin O.V., Bystrova A.V. Osnovy tsenoobrazovaniya. Zadachnik. Uchebno-metodicheskoe posobie. - SPb: SPbGU ITMO, 2010.
Kuz minskiy A.G., Izatov V.A., CHerenkova N.S., Kempel V.A. Primery po formirovaniyu investorskoy smetnoy stoimosti rabot. Metodicheskoe posobie. - Novosibirsk: AVS-N, 2000. - 123 s.
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Keywords:
price, pricing strategy, industrial enterprises, profitability, costs, pricing methods.
