MainAuthors Nasyrova Elena V. Cand. Sci. (Polit.); associate professor, Department of Integrated Communications and Advertising Russian State University for the Humanities , Moscow, Russian Federation ARTICLES: Social Responsibility and the Brand of a State University: New Approaches to Positioning Sociopolitical Sciences — Issue №4 2025: 106-116 Direct Marketing Tools in Public Policy and Public Administration Sociopolitical Sciences — Issue №5 2025: 63-75 Brand Equity of a Public University as a Strategic Intangible Asset Sociopolitical Sciences — Issue №2 2026: 86-100