Sociopolitical Sciences Issue №2 — 2016

THE ROLE OF CONFORMISM IN THE STRUCTURE OF MANIPULATION OF MASS CONSCIOUSNESS
( Pp. 84-86)

Bezborodova Kseniya S.

Bezborodova Kseniya S. aspirantka kafedry Vseobschey istorii, politologii i regionovedeniya
Mordovian state University. N. P. Ogarev, Saransk

Abstract:

This article examines the close relationship between the fact of manipulating public consciousness and conformity of his behavior. A brief definition of the terms "conformism", "mass consciousness", "weight", "propaganda". Traces the interdependence between the phenomenon of conformism, which is one of the most important mechanisms for the social adaptation of individuals in society and the mass consciousness as one facet of the public consciousness. The assumption about the propensity of the masses to obey the unconscious of early formed using methods of propaganda. As proof, the paper provides a brief theoretical study concerning the use of propagandistic techniques in society prone to conformism, illustriousness for example, one of the countries of the CIS. The study concludes the role of the conformal behavior of the companies in the structure of political manipulation.

How to Cite:

Bezborodova K.S., (2016), THE ROLE OF CONFORMISM IN THE STRUCTURE OF MANIPULATION OF MASS CONSCIOUSNESS. Sociopolitical Sciences, 2 => 84-86.

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Keywords:

conformism, manipulation, mass consciousness, propaganda.

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