SOCIAL-POLITICAL BIG DATA CHALLENGES
( Pp. 32-37)

The article considers the essence of the Big Data concept, analyzes the social-political aspects of the Big Data application both in exploratory activity and political action. The area of strengths and weaknesses of Big Data as a tool of political scientists and political strategists is revealed. The importance of Big Data in electoral technologies, political decision-making, and the formation of social-economic policy, the provision of public and municipal services are carried over for consideration. The main social-political challenges and risks arising from technology utilization are analyzed: digital inequality, media monopoly, interference with private life, manipulation of social consciousness.

Gorlov K.N., (2019), SOCIAL-POLITICAL BIG DATA CHALLENGES. Sociopolitical Sciences, 6 => 32-37.

Poslanie Prezidenta Rossiyskoy Federatsii V.V.Putina Federal nomu Sobraniyu Rossiyskoy Federatsii 01 marta 2018 g. Elektronnyy resurs . - Kod dostupa: http: //kremlin.ru/events/president/news/5695. - Data obrashcheniya: 17.11.2019.
Balashov B.M. Bol shie dannye i ikh primenenie v predvybornoy bor be //Mezhdunarodnyy zhurnal estestvennykh i gumanitarnykh nauk. - 2017. - №11. - S.46-50.
Bakhanov A.G. Rol bol shikh dannykh i imitatsionnogo modelirovaniya v sotsial no-ekonomicheskikh issledovaniyakh //Sotsiologicheskiy al manakh. - 2017. - №8. - S.504-510.
Volodenkov S.V. Digital-tekhnologii v sisteme traditsionnykh institutov vlasti: politicheskiy potentsial i sovremennye vyzovy //Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta (elektronnyy zhurnal). - 2018. - №2. Elektronnyy resurs . - Kod dostupa: www.evestnik-mgou.ru. - Data obrashcheniya: 17.11.2019.
Volodin A.YU. Bol shie dannye (bigdata) v ekonomicheskoy istorii: skrytaya ugroza ili novaya nadezhda //Gefter, 2016. Elektronnyy resurs . - Kod dostupa: http: //gefter.ru/archive/17482. - Data obrashcheniya: 17.11.2019.
Guba K. Bol shie dannye v sotsiologii: novye dannye, novaya sotsiologiya //Sotsiologicheskoe obozrenie. - 2018. - T.17. - №1. - S.213-236.
Dedyulina M.A. Bigdata v sotsial no-eticheskom izmerenii //Istoricheskie, filosofskie, politicheskie i yuridicheskie nauki, kul turologiya i iskusstvovedenie. Voprosy teorii i praktiki. - 2017. - №12-1. - S.67-69.
Zaynashev YU. V Kremle nachali ispol zovat tekhnologii BigData //Vzglyad: delovaya gazeta. - 24.05.2016 Elektronnyy resurs . - Kod dostupa: http: //www.vz.ru/ politics/ 2016/5/24/812219.html. - Data obrashcheniya: 17.11.2019.
Il icheva L.E. Gosudarstvo, biznes, obshchestvo v Rossii: modeli vzaimodeystviya na sovremennom etape //Rossiya v XXI veke. Politika. Ekonomika. Kul tura: uchebnik dlya studentov vuzov /Pod red. L.E.Il ichevoy, V.S.Komarovskogo. - M.: Aspekt Press, 2016. - S.403-409.
Il icheva L.E., Lapin A.V., Nozhechkin I.V. Klyuchevye problemy regiona: metody opredeleniya obshchestvennoy povestki dnya //Vlast . - 2019. - №6. - S.41-49.
Karyagin M. Bol shie dannye na vyborakh-2018 //Sayt Aktual nye kommentarii . - 21.02.17 Elektronnyy resurs . Kod dostupa: http: //actualcomment.ru/bolshie-dannye-na-vyborakh-2018-1702211053.html. - Data obrashcheniya: 17.11.2019.
Magerramov Z.T., Abdullaev V.G., Magerramova A.Z. Big Data: problemy, metody analiza, algoritmy //Radioelektronika i informatika. - 2017. - №3. - S.42-52.
Maer-SHenberger V., Kuk er V. Bol shie dannye. Revolyutsiya, kotoraya izmenit to, kak my zhivem, rabotaem i myslim /Per. s angl. I.Gaydyuk. - M.: Mann, Ivanov i Farber, 2014. - 240 s.
Odintsov A.V. Sotsiologiya obshchestvennogo mneniya i vyzovy Big Data //Monitoring obshchestvennogo mneniya: Ekonomicheskie i sotsial nye peremeny. - 2017. - №3. - S.30-43.
Petland A. Bol shie dannye menyayut obshchestvo Elektronnyy resurs . - Kod dostupa: http: //hrazvedka.ru/guru/bolshie-dannye-menyayut-obshhestvo.html. - Data obrashcheniya: 17.11.2019.
Publichnaya politika: instituty, tsifrovizatsiya, razvitie. Kollektivnaya monografiya /Pod red. L.V.Smorgunova. - M.: Aspekt Press, 2018. - 349 s.
Romanenko E.V. Mesto Big data v sovremennoy sotsial no-ekonomicheskoy zhizni obshchestva //Innovatsionnaya nauka. - 2016. - №4. - S.143-145.
TSar kova N.I., Smolyanov A.S. Big data. Razvitie, analiz i tekhnologii //Aktual nye problemy gumanitarnykh i estestvennykh nauk. - 2016. - №7-1. - S.86-95.
English Oxford Living Dictionaries Elektronnyy resurs . - Kod dostupa: https: //en.oxforddictionaries.com/definition/big data. - Data obrashcheniya: 17.11.2019.
Ichhabenurgezeigt, dasses die Bombe gibt //Sayt Das Magazin , 2016 Elektronnyy resurs . - Kod dostupa: https: //www.dasmagazin.ch/2016/12/03/ich-habe-nur-gezeigt-dass-es-die-bombe-gibt/. - Data obrashcheniya: 17.11.2019.
King G. The Changing Evidence Base of Social Science Research //King G., Scholzman K., Nie N. The Future of Political Science: 100 Perspectives. - New York: Routledge. 2009. Elektronnyy resurs . - Kod dostupa: https: //onlinelibrary.wiley.com/ doi/full/ 10.1111/j.1478-9302.2012.00264 11.x. - Data obrashcheniya: 17.11.2019.

digital society, digitalization, Big Data, social-political studies, political technologies, voting technologies, political decision-making, digital divide, manipulation of public mind.