SOCIAL-POLITICAL BIG DATA CHALLENGES
( Pp. 32-37)

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Gorlov Konstantin N.
Michurinsk City Council of Deputies of the Tambov Region
Michurinsk, Tambov Region, Russian Federation
Abstract:
The article considers the essence of the Big Data concept, analyzes the social-political aspects of the Big Data application both in exploratory activity and political action. The area of strengths and weaknesses of Big Data as a tool of political scientists and political strategists is revealed. The importance of Big Data in electoral technologies, political decision-making, and the formation of social-economic policy, the provision of public and municipal services are carried over for consideration. The main social-political challenges and risks arising from technology utilization are analyzed: digital inequality, media monopoly, interference with private life, manipulation of social consciousness.
How to Cite:
Gorlov K.N., (2019), SOCIAL-POLITICAL BIG DATA CHALLENGES. Sociopolitical Sciences, 6 => 32-37.
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Keywords:
digital society, digitalization, Big Data, social-political studies, political technologies, voting technologies, political decision-making, digital divide, manipulation of public mind.