COMMUNICATION AND COMMUNICATIVE TECHNOLOGIES IN A GLOBALIZED SOCIETY
( Pp. 20-26)
More about authors
Kudashova Nina N.
kandidat filologicheskih nauk, docent kafedry globalnyh kommunikaciy fakulteta globalnyh processov
Lomonosov Moscow State University
Lomonosov Moscow State University
Abstract:
Purpose. Political communications of the 20th century reflect the view of communication process proposed by the classic theory of G.Lasswell, and are mainly based on unilateral, asymmetric, hierarchized information transfer via mass-media institutions. The article analyzes the ongoing transformation of goals, strategies and technologies of political communications resulting from the development of global information environment based on networking technologies. Findings. Comparative-historical analysis shows that the development of global social media led to the transformation of political communication, in which direct access to target audiences, transboundary connectedness, intense horizontal ties, and automation begun to play the key role. As a result, governments and other political actors obtained opportunities and technologies for direct, large-scale, and mainly covert influence on public opinions in other countries. Social consequences. Globalization of political communication resulted in widespread use of manipulative technologies of communication. Responses to the risks of external manipulative interventions lead to stronger regulatory pressure and can, in perspective, result in the dissolution of the united global informational space. Originality/value. The article identifies key differences of the new political communications as well as their main opportunities and threats for political subjects. The article can be useful for political subjects and media institutions.
How to Cite:
Kudashova N.N., (2019), COMMUNICATION AND COMMUNICATIVE TECHNOLOGIES IN A GLOBALIZED SOCIETY. Sociopolitical Sciences, 3 => 20-26.
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Castells, M. The Rise of the Network Society. 2nd ed. Malden: Wiley-Blackwell, 2010.
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Enli, G. Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election // European Journal of Communication. 2017. Vol.32(1). P.50-61.
Flew, T. Digital communication, the crisis of trust, and the post-global // Communication Research and Practice. 2019. Vol.5. P.4-22.
Lasswell, G. The Structure and Function of communication in society // The communication of ideas. 1948. Vol.37. P.215-228.
Lees-Marchment, J., Str mb ck, J. and Rudd, C. (eds.) Global Political Marketing. London, New York: Routledge, 2010.
McNair, B. An Introduction to Political Communication. 5th ed. London, New York: Routledge, 2011.
Metaxas, P.T., Mustafaraj, E., Gayo-Avello, D. How (not) to predict elections // Privacy, Security, Risk and Trust (PASSAT) and 2011 IEEE Third International Conference on Social Computing. Boston: IEEE, 2011. P.165-171.
Moffitt, B. The Global Rise of Populism: Performance, Political Style, and Representation. Stanford: Stanford University Press, 2016.
We Are Social. Global Digital Report 2019. URL: https://wearesocial.com/global-digital-report-2019.
