Development of International Sport in New Geopolitical Conditions
( Pp. 147-153)

More about authors
Tsurgan Alexander S. applicant, assistant, Department of Industry Markets, Faculty of Economics and Business; Financial University under the Government of the Russian Federation; Moscow, Russian Federation.
St. Petersburg State University
Saint Petersburg, Russian Federation Pondo Ekaterina A. Cand. Sci. (Econ); lecturer, Depart­ment of Industry Markets, Faculty of Economics and Busi­ness; deputy dean for Educational Work
Financial University under the Government of the Russian Federation
Moscow, Russian Federation
Abstract:
The author in his article considers the problem of politicization of modern sports in difficult geopolitical conditions. The author tries to analyze when the issue of politics has become an integral part of sports life. In this regard, the author sets the goal of the study to analyze the problem of the development of international sports in new geopolitical conditions. The author directly connects it with the use of sports policy by states and international organizations. In particular, the issue of the participation of Russian athletes in international sports events is especially acute today. But is it only now that the politicization of sports has arisen? The author emphasizes that this topic has not lost its relevance for a long time and highlights the reasons for politicization in modern conditions. Touching upon historical examples, the author concludes that it is quite difficult to give stages in the development of the international sports movement, when sports and sports play were completely separated from politics. And if we talk about the reasons for politicization, then from the point of view of the author – this is an ideological struggle, as well as a battle for recognition and status, the creation of both a positive and negative image of countries, the use of sports as an instrument of pressure by different states, the inclusion of international sports organizations in geopolitical processes, “medialization of sports.” All this, especially in the deteriorating international situation, indicates that the politicization of sports will continue. It can also be noted that the more difficult the geopolitical situation develops, the more sports will be used as an instrument of modern politics. The author believes that the politicization of sports is a serious problem that requires an integrated approach to its solution. Only through the joint efforts of states and international organizations is it possible to return the sport to its true purpose – uniting people and promoting a healthy lifestyle. But it is clear that this will not happen in the coming years, since both use the politicization of sports to promote their goals.
How to Cite:
Tsurgan, A.S., Pondo E.A. (2026). Development of international sport in new geopolitical conditions. Sociopolitical Sciences, 16(1), 147–153. DOI: 10.33693/2223-0092-2026-16-1-147-153. EDN: KPFAID
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Keywords:
Sports, politicization, Olympic Games, soft power, state image, medialization of sports, political pressure.