Methodology of Conducting Sociological Surveys in the Field of Trademark Rights Protection: The Experience of the EU and the Russian Federation
( Pp. 188-194)
More about authors
Sviridova Ekaterina A.
Cand. Sci. (Law), Associate Professor; associate professor, Department of Legal Regulation of Economic Activity; Faculty of Law
Financial University under the Government of the Russian Federation
Moscow, Russian Federation
Financial University under the Government of the Russian Federation
Moscow, Russian Federation
Abstract:
The article analyzes the methods of conducting sociological surveys of consumers used as evidence in disputes over the protection of trademark rights. The subject of the study is a comparative analysis of the approaches of courts to determining the evidentiary value of a sociological survey in the European Union, France and Russia. The conclusion is made about the generally similar methodology used in conducting surveys in the jurisdictions under consideration. When assessing the reliability of mutually exclusive survey results, it is proposed to give priority to the survey that was carried out using appropriate methods and forms of its conduct, taking into account the category of goods and services and a representative sample of respondents.
How to Cite:
Sviridova E.A. Methodology of Conducting Sociological Surveys in the Field of Trademark Rights Protection: The Experience of the EU and the Russian Federation. Sociopolitical Sciences. 2024. Vol. 14. No. 6. Pр. 188–194. (In Rus.). DOI: 10.33693/2223-0092-2024-14-6-188-194. EDN: EVRTOL
Reference list:
Batykov I.V. Trademark confusion: A sociological analysis of the influence of the awareness and loyalty factors. Russian Economic Bulletin. 2021. Vol. 4. No. 4. Рp. 73–84. (In Rus.)
Batykov I.V. Legal risks of entrepreneurs connected with well-known “soviet” trademarks in modern Russia. Economic Problems and Legal Practice. 2018. No. 4. Pp. 115–119. (In Rus.)
Borichevskaya E.I. Specifics of sociological research of intellectual property (on the example of a trademark). Economy. Business. Banks. 2017. No. S6. Pp. 82–86. (In Rus.)
Dauletshina E.V. Сonsumer surveys as the means of sociological analysis of the trademarks’ well-known status in the Russian Federation. Bulletin of the Volga University named after V.N. Tatishchev, 2019. Vol. 1. No. 3. Рp. 106–113. (In Rus.)
Smirnova R.A., Kuzmenka T.V., Balakireva T.S. Brands and trademarks as objects of sociological study in the practice of resolving litigation disputes. Sociology. 2016. No. 2. Pp. 132–139. (In Rus.)
Smirnova R.A., Kuzmenko T.V., Balakireva T.S. The use of sociological research in the practice of proving unfair competition: The story of one business case. Journal of the Belarusian State University. Sociology. 2018. No. 2. Pp. 162–166. (In Rus.)
Batykov I.V. Legal risks of entrepreneurs connected with well-known “soviet” trademarks in modern Russia. Economic Problems and Legal Practice. 2018. No. 4. Pp. 115–119. (In Rus.)
Borichevskaya E.I. Specifics of sociological research of intellectual property (on the example of a trademark). Economy. Business. Banks. 2017. No. S6. Pp. 82–86. (In Rus.)
Dauletshina E.V. Сonsumer surveys as the means of sociological analysis of the trademarks’ well-known status in the Russian Federation. Bulletin of the Volga University named after V.N. Tatishchev, 2019. Vol. 1. No. 3. Рp. 106–113. (In Rus.)
Smirnova R.A., Kuzmenka T.V., Balakireva T.S. Brands and trademarks as objects of sociological study in the practice of resolving litigation disputes. Sociology. 2016. No. 2. Pp. 132–139. (In Rus.)
Smirnova R.A., Kuzmenko T.V., Balakireva T.S. The use of sociological research in the practice of proving unfair competition: The story of one business case. Journal of the Belarusian State University. Sociology. 2018. No. 2. Pp. 162–166. (In Rus.)
Keywords:
sociological research, consumer survey, representative sample, trademarks, respondents.
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