HOW TO ORGANIZE THE INFORMATION CAMPAIGN OF THE INTERNATIONAL START-UP IN FOREIGN COUNTRY. ON THE EXAMPLE OF SERBIA
( Pp. 36-40)

More about authors
Yagudin Ruslan A. student; veduschiy specialist
«Newsmaker» PR-Agency; St. Petersburg School of Social Sciences and Humanities of the National Research University Higher School of Economics Meilakhs Tatyana A. aspirant fakulteta filosofii; tvorcheskiy direktor, so-osnovatel PR-agentstva «Nyusmeyker»
«Newsmaker» PR-agency; Pushkin Leningrad State University
Abstract:
Successful implementation of the information campaign on the foreign market requires the number of conditions: studying the cultural and historical background of the country, researching the information field, the allocation of an information agenda in the context of the topic that will be interested by the media, the using of various PR-technologies: from IP-telephony to social networks. If all the listed factors are taken into account, information PR-actions are more economical and more effective for the promotion of a specific IT product. The purpose of this article is to show the possibility of using PR tools in foreign markets while being in another country.
How to Cite:
Yagudin R.A., Meilakhs T.A., (2018), HOW TO ORGANIZE THE INFORMATION CAMPAIGN OF THE INTERNATIONAL START-UP IN FOREIGN COUNTRY. ON THE EXAMPLE OF SERBIA. Economic Problems and Legal Practice, 2 => 36-40.
Reference list:
Mapping Digital Media: Serbia, Jelena Surculija-Milojevic, Biljana Pavlovic Durda Jovanovic Padejski, Open Society Foundations Media Program, 2011.
Serbian Media Scene vs European Standards. Report based on Council of Europe s Indicators for Media in a Democracy. Beograd: ANEM, 2012.
Victor Roudometof. Glocalization: A Critical Introduction. Routledge, 2016. 229 s.
Orlova Anastasiya Andreevna, Inshakov Maksim Olegovich. Innovatsionnye startapy v Rossii: problemy sozdaniya i marketingovogo prodvizheniya // Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 3: Ekonomika. Ekologiya. 2014. № 1. S. 66-75.
Fabrikant, Margarita Saulovna. Natsionalizm v sovremennom mire: sravnitel noe mezhstranovoe issledovanie // Obshchestvennye nauki i sovremennost . 2013. № 1. S. 141-153.
Keywords:
PR strategy, blockchain, market, Serbia, promotion in foreign media, It, electronic currency, target audience.


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