HOW TO ORGANIZE THE INFORMATION CAMPAIGN OF THE INTERNATIONAL START-UP IN FOREIGN COUNTRY. ON THE EXAMPLE OF SERBIA
( Pp. 36-40)

Successful implementation of the information campaign on the foreign market requires the number of conditions: studying the cultural and historical background of the country, researching the information field, the allocation of an information agenda in the context of the topic that will be interested by the media, the using of various PR-technologies: from IP-telephony to social networks. If all the listed factors are taken into account, information PR-actions are more economical and more effective for the promotion of a specific IT product. The purpose of this article is to show the possibility of using PR tools in foreign markets while being in another country.

Yagudin R.A., Meilakhs T.A., (2018), HOW TO ORGANIZE THE INFORMATION CAMPAIGN OF THE INTERNATIONAL START-UP IN FOREIGN COUNTRY. ON THE EXAMPLE OF SERBIA. Economic Problems and Legal Practice, 2 => 36-40.

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PR strategy, blockchain, market, Serbia, promotion in foreign media, It, electronic currency, target audience.