LEGAL ESSENCE OF A SPONSORSHIP AGREEMENT
( Pp. 153-157)

This publication applies to the legal institution of sponsorship. Sponsorship is one of the very popular marketing techniques. In the text it is described the genesis of this phenomenon, the etymology of the name, the essence of this phenomenon. The advantages and disadvantages of sponsoring are presented as well.

Adamus R.., (2019), LEGAL ESSENCE OF A SPONSORSHIP AGREEMENT. Economic Problems and Legal Practice, 1 => 153-157.

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sponsor, sponsorship, advertising.