Economic Problems and Legal Practice Issue №2 — 2019

ADHERENCE TO THE MARKETING LAWS AS THE SECRET OF SUCCESS IN NEW BRAND PROMOTING
( Pp. 43-45)

Sheremet Natalia A. Isaakov Georgiy S. Sitkareva Elena V.

Sheremet Natalia A. kafedra kostyuma i mody
Kosygin State University of Russia Institute of Art Isaakov Georgiy S. kandidat tehnicheskih nauk, docent, docent kafedry Kommercii i servisa
Kosygin State University of Russia Institute of Economics and Management Sitkareva Elena V. kandidat yuridicheskih nauk, docent, docent kafedry grazhdanskogo prava i processa i mezhdunarodnogo chastnogo prava
RUDN University Law Institute

Abstract:

This article is analyzing the world’s leading lingerie brands successful promoting. The historical development of the brands Victoria’s Secret and Ma P’etite Culotte is taken as an example, the marketing activities of these companies, which led to its world success, are considered in this article as well. Besides, similarity and uniqueness of marketing activities of these two brands are analyzed. It is pointed out that both companies were first focused on men, whereas women were attracted to it later, at the peak of the brand popularity. Despite the fact that the successful marketing strategy was the choice of new brand target audience, this new approach didn’t contradict to the main marketing law which is a focus on customer satisfaction.

How to Cite:

Sheremet N.A., Isaakov G.S., Sitkareva E.V., (2019), ADHERENCE TO THE MARKETING LAWS AS THE SECRET OF SUCCESS IN NEW BRAND PROMOTING. Economic Problems and Legal Practice, 2 => 43-45.

Reference list:

VOGUE, November 2018, vogue.com.au
Bronnikova T.S., CHernyavskiy A.G. Marketing: Uchebnoe posobie. Taganrog: Izd-vo TRTU, 1999
Grigoryan Margarita Marketing upakovki https://compuart.ru/article/8866 Zinkevich Andrey, Sekrety klientoorientirovannosti: Rukovodstvo po priobreteniyu predannykh klientov, http://azinkevich.com/
Istorii brendov. brandpedia.ru
KHolod Arina, Style Notes: sekrety Victoria s Secret. Kak prevratit brend v kul turnyy fenomen http://posta-magazine.ru/style/victorias-secret-first-moscow-boutique

Keywords:

Victoria’s Secret, Ma P’etite Culotte.