MANAGEMENT IMPROVEMENT IN A DIVERSIFIED MEDICAL INSTITUTION
( Pp. 270-274)
More about authors
Shapovalova Marina A.
doktor medicinskih nauk, professor, zaveduyuschaya kafedroy «Ekonomika i upravlenie zdravoohraneniem s kursom poslediplomnogo obrazovaniya»
FGBOY VO «The Astrakhan State Medical University of the Ministry of Health of Russia» Veshneva Svetlana A. kandidat medicinskih nauk, glavnyy vrach
Astrakhan Clinical Hospital Romankova Yuliya N.
FGBOY VO «The Astrakhan State University»
FGBOY VO «The Astrakhan State Medical University of the Ministry of Health of Russia» Veshneva Svetlana A. kandidat medicinskih nauk, glavnyy vrach
Astrakhan Clinical Hospital Romankova Yuliya N.
FGBOY VO «The Astrakhan State University»
Abstract:
Task. The paper addresses the practical problems of improving the management system of a medical institution using the example of the Astrakhan Clinical Hospital (ACH). Model. In the article modern approaches to the analysis of the external environment and comparison of own strengths and weaknesses with competitors are applied to the medical organization. Conclusions. Comparison of the strategic directions of the institution showed the need to focus on working with paid medical services. An analysis of the factors of the external business environment made it possible to identify both key risk factors and opportunities provided by the market. According to the results of the competitive analysis, both factors that ACH loses to the main competitors and those that can serve as a basis for building strategic resources and abilities are identified. Practical importance. One of the key tasks of a modern organization in the field of healthcare, especially multi-disciplinary, is the implementation of a strategic management process based on an assessment of the needs of target customer segments and competitive analysis. Originality. The study conducted by the authors showed that the use of modern analytical management tools for a diversified medical organization allows to develop a comprehensive and justified action plan for competition both for funding from the budget and the compulsory health insurance Fund, and in the market of paid medical services.
How to Cite:
Shapovalova M.A., Veshneva S.A., Romankova Y.N., (2019), MANAGEMENT IMPROVEMENT IN A DIVERSIFIED MEDICAL INSTITUTION. Economic Problems and Legal Practice, 3 => 270-274.
Reference list:
Adzhiev M.E. Osnovnye problemy sistemy menedzhmenta kachestva meditsinskoy organizatsii // Molodoy uchyenyy . 2013. №12. S 561-562.
Akopyan A.S. Zdravookhranenie v rynochnoy Rossii // Obshchestvennye nauki i sovremennost . 2015. №6. S. 56-58.
Bedoreva I.YU., SHalygina L.S., Latukha O.A. Model ustoychivogo razvitiya nauchno-issledovatel skogo uchrezhdeniya zdravookhraneniya, okazyvayushchego vysokotekhnologichnuyu meditsinskuyu pomoshch // Byulleten sibirskoy meditsiny. 2017. №16 (4). 269-279.
Borisova S.S. Osobennosti prodvizheniya meditsinskikh uslug na razlichnykh etapakh zhiznennogo tsikla // Nauchnoe obozrenie. 2015. №15. S. 140-143.
Galustova K.YU. Sovershenstvovanie sistemy upravleniya meditsinskoy organizatsiey //Politika, Ekonomika i Innovatsii. 2018. № 3 (20). S. 11-13.
Egorov E.V. Politika razvitiya zdravookhraneniya v sovremennoy Rossii // Vestn. Mosk. un-ta. Ser. 6: Ekonomika. 2016. №6. S. 85-95.
Zemlyak S.V. Formirovanie marketingovykh otnosheniy v sfere platnykh meditsinskikh uslug // Marketing i logistika. 2017. №2 (10). S. 57-70.
Kuznetsova K.S. Optimizatsiya sistemy upravleniya meditsinskim uchrezhdeniem v sovremennykh usloviyakh // Voprosy nauki i obrazovaniya. 2018. №1. C. 123-126.
Lobanov A.A. Upravlenie meditsinskim tsentrom v usloviyakh krizisa // Menedzher zdravookhraneniya. 2009. №7. S. 15-18.
Nadzhafova M.N. Trudovye resursy kak faktor povysheniya effektivnosti funktsionirovaniya otrasli zdravookhraneniya // Nauchnyy al manakh TSentral nogo CHernozem ya. 2014. №2. S.146-148.
TSyganova O.A., SHul gina S.V. Issledovanie obshchestvennogo mneniya o deyatel nosti sistemy zdravookhraneniya // Sotsial nye aspekty zdorov ya naseleniya. 2015. T. 45. №5. S. 6-16.
Akopyan A.S. Zdravookhranenie v rynochnoy Rossii // Obshchestvennye nauki i sovremennost . 2015. №6. S. 56-58.
Bedoreva I.YU., SHalygina L.S., Latukha O.A. Model ustoychivogo razvitiya nauchno-issledovatel skogo uchrezhdeniya zdravookhraneniya, okazyvayushchego vysokotekhnologichnuyu meditsinskuyu pomoshch // Byulleten sibirskoy meditsiny. 2017. №16 (4). 269-279.
Borisova S.S. Osobennosti prodvizheniya meditsinskikh uslug na razlichnykh etapakh zhiznennogo tsikla // Nauchnoe obozrenie. 2015. №15. S. 140-143.
Galustova K.YU. Sovershenstvovanie sistemy upravleniya meditsinskoy organizatsiey //Politika, Ekonomika i Innovatsii. 2018. № 3 (20). S. 11-13.
Egorov E.V. Politika razvitiya zdravookhraneniya v sovremennoy Rossii // Vestn. Mosk. un-ta. Ser. 6: Ekonomika. 2016. №6. S. 85-95.
Zemlyak S.V. Formirovanie marketingovykh otnosheniy v sfere platnykh meditsinskikh uslug // Marketing i logistika. 2017. №2 (10). S. 57-70.
Kuznetsova K.S. Optimizatsiya sistemy upravleniya meditsinskim uchrezhdeniem v sovremennykh usloviyakh // Voprosy nauki i obrazovaniya. 2018. №1. C. 123-126.
Lobanov A.A. Upravlenie meditsinskim tsentrom v usloviyakh krizisa // Menedzher zdravookhraneniya. 2009. №7. S. 15-18.
Nadzhafova M.N. Trudovye resursy kak faktor povysheniya effektivnosti funktsionirovaniya otrasli zdravookhraneniya // Nauchnyy al manakh TSentral nogo CHernozem ya. 2014. №2. S.146-148.
TSyganova O.A., SHul gina S.V. Issledovanie obshchestvennogo mneniya o deyatel nosti sistemy zdravookhraneniya // Sotsial nye aspekty zdorov ya naseleniya. 2015. T. 45. №5. S. 6-16.
