THE LOGIC OF CONSUMER OPINION BASED ARGUING IN LEGAL DISPUTES ON PROTECTION OF TRADEMARKS RIGHTS
( Pp. 125-129)
More about authors
Batykov Ivan V.
kand. soc. nauk, zaveduyuschiy laboratoriey
Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences
Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences
Abstract:
Purpose. The article describes the principles of measuring consumer opinion in the context of disputes on the protection of trademarks rights. The author proceeds from the fact that it is necessary to coordinate the requirements of legal analysis with the specificity of evidence, which are represented by the measured and analyzed consumer opinions. The purpose of the article is to describe the methodological field that can give the rules to study the consumers’ opinion and to use the results of this study in the protection of trademarks rights. Design/methodology/approach. The analyzed principles of consumer opinion measurement represent a methodological and logical basis for the issues faced by experts in the framework of dispute resolution. To formulate the principles, the author uses a logical analysis of the phenomenon of legal fact, as well as empirical indicators of legal fact, by which the consumers survey reveals its presence or absence. Findings. The author suggests the principles for measuring of empirical indicators of legal fact. The article also presents the general logic of argumentation in testing the hypothesis of the presence or absence of a legal fact based on the range of empirical indicators. The potential refutation of the hypothesis of the fact existence is that the lower limit of the indicators range is close to zero (or at least is below the thresholds). The refutation of the hypothesis of the fact absence is the overcoming of the threshold values by the upper limit of the indicators range. Originality/value. The findings of the article are equally important both for the expert community and for the judicial authority. The use of the principles by parties involved into disputes connected with trademarks rights protection can contribute as much as possible to the formation of a consensus area on procedures related to conclusions making.
How to Cite:
Batykov I.V., (2019), THE LOGIC OF CONSUMER OPINION BASED ARGUING IN LEGAL DISPUTES ON PROTECTION OF TRADEMARKS RIGHTS. Economic Problems and Legal Practice, 1 => 125-129.
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Batykov I.V. Porogovye znacheniya skhodstva tovarnykh znakov dlya ustanovleniya nalichiya ili otsutstviya stepeni smesheniya // Intellektual naya sobstvennost : vzglyad v budushchee / Otv. red. O.YU. Mitin. M.: RGAIS, 2014. S. 33-36.
Burlachuk L.F. Slovar -spravochnik po psikhodiagnostike. 3-e izd. SPb.: Piter, 2007.
Dembitskiy S.S. Teoreticheskaya validizatsiya v sotsiologicheskom issledovanii: metodologiya i metody. M.: LENAND, 2016.
ZHagorina S.A. Sudebnoe dokazyvanie v sporakh o nezakonnom ispol zovanii tovarnogo znaka v arbitrazhnom protsesse RF. M.: Infotropik-media, 2014.
Metody sbora informatsii v sotsiologicheskikh issledovaniyakh. Kn. 1. / Otv. red. V.G. Andreenkov, O.M. Maslova. M.: Nauka, 1990.
Mukhin I.I. Ob ektivnaya istina i nekotorye voprosy otsenki sudebnykh dokazatel stv pri osushchestvlenii pravosudiya. Leningrad: Izdatel stvo Leningradskogo universiteta, 1971.
Rukavishnikov V.O., Paniotto V.I., CHurilov N.N. Oprosy naseleniya (metodicheskiy opyt). M.: Finansy i statistika, 1984.
Rukovodstvo po osushchestvleniyu administrativnykh protsedur i deystviy v ramkakh predostavleniya gosudarstvennoy uslugi po gosudarstvennoy registratsii tovarnogo znaka, znaka obsluzhivaniya, kollektivnogo znaka i vydache svidetel stv na tovarnyy znak, znak obsluzhivaniya, kollektivnyy znak, ikh dublikatov. Utverzhdeno prikazom Rospatenta ot 24.07.2018 №128. Punkt 7.3.3.
Slovar sovremennogo russkogo literaturnogo yazyka: V 17 t. T. 8 / Red. L.S. Kovtun, I.N. SHmeleva. M.-L.: Izd-vo Akademii nauk SSSR, 1959.
Slovar sovremennogo russkogo literaturnogo yazyka: V 17 t. T. 12 / Red. V.P. Felitsyna, I.N. SHmeleva. M.-L.: Izd-vo Akademii nauk SSSR, 1961.
Slovar sovremennogo russkogo literaturnogo yazyka: V 17 t. T. 16 / Red. N.Z. Kotelova, N.M. Medelets. M.-L.: Nauka, 1964.
Lavrakas P.J. Construct validity // Encyclopedia of survey research methods. Vol. 1 / ed. by P.J. Lavrakas. Thousand Oaks: Sage, 2008.
Mostert M. Face validity // Encyclopedia of measurement and statistics. Vol. 1 / ed. by N.J. Salkind. Thousand Oaks: Sage, 2007.
