Analysis of the Russian Social Media Market in the Context of Import Substitution
( Pp. 224-230)

The relevance of the study is due to the need to understand the importance and role of social media in the lives of modern Russians in connection with the need to find the most effective digital platforms for communication, due to either the prohibition of a number of social media to operate in the Russian Federation or the restriction of access to them. The purpose of the study is to analyze the Russian social media market in the context of import substitution. Research objectives are to clarify the concepts of «social media» and «social networks»; to identify the features of the Russian social media market; to analyze forecasts for the development of the domestic social media market. Research methods consists of review of scientific literature, analysis of statistical information and research results of consulting agencies. The results are the correlation between the concepts of «social media» and «social networks» is clarified; a brief overview of the global social media market is carried out; the key trends of a contemporary social media market are revealed; an analysis of forecasts is given.

Ten Yu. P., Ten E. A. Analysis of the Russian Social Media Market in the Context of Import Substitution // ECONOMIC PROBLEMS AND LEGAL PRACTICE. 2025. Vol. 21. № 1. P. 224-230. (in Russ.) EDN: CHQIRQ

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social media, social networks, social media market, import substitution in the field of social media..