Digital Law: Strategies for Promoting Legal Education Programs in the Age of Social Media
( Pp. 76-82)
More about authors
Ilya D. Slobodyanin
postgraduate student of Legal Informatics, Information and Digital Law
Lomonosov Moscow State University
Moscow, Russian Federation
Lomonosov Moscow State University
Moscow, Russian Federation
Abstract:
Annotation: Problem Statement. In the context of rapid digitalization and transformation of educational landscape, the issue of effective promotion of legal educational programs in social networks becomes particularly relevant. This research presents comprehensive analysis of modern digital marketing methods and tools applicable to promoting legal educational products. Innovative approaches to content creation are examined, including podcasts, case championships, hackathons, and collaborations with prominent legal community representatives. Special attention is given to integrating current legal issues related to digital technology development into educational content.
Materials and Research Methods. The research is based on analysis of contemporary practices in promoting educational programs on social networks, studying cases of leading Russian law schools and educational platforms. Content analysis, comparative analysis methods, and empirical observation methods of audience engagement dynamics in various educational content formats were applied.
Results. Most effective strategies for promoting legal educational programs were identified, key success factors in creating viral legal content were determined, recommendations for integrating modern digital trends into educational process were formulated.
Discussion. Development prospects of educational marketing in legal sphere are discussed, risks and opportunities of using innovative educational content delivery formats are analyzed, ethical aspects of legal education promotion in social media are examined.
Materials and Research Methods. The research is based on analysis of contemporary practices in promoting educational programs on social networks, studying cases of leading Russian law schools and educational platforms. Content analysis, comparative analysis methods, and empirical observation methods of audience engagement dynamics in various educational content formats were applied.
Results. Most effective strategies for promoting legal educational programs were identified, key success factors in creating viral legal content were determined, recommendations for integrating modern digital trends into educational process were formulated.
Discussion. Development prospects of educational marketing in legal sphere are discussed, risks and opportunities of using innovative educational content delivery formats are analyzed, ethical aspects of legal education promotion in social media are examined.
How to Cite:
Slobodyanin I.D. Digital Law: Strategies for Promoting Legal Education Programs in the Age of Social Media. Gaps in Russian Legislation. 2025. Vol. 18. No. 4. Pp. 76-82. (in Rus.). DOI: 10.33693/2072-3164-2025-18-4-76-82. EDN: CUPPOV
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TikTok for Business. East Asia University of Technology: Driving 300 Yearly Increase in Enrollment Performance Elektronnyy resurs . 18.11.2024. URL: https://ads.tiktok.com/business/en- US/inspiration/east-asia-university-of-technology (data obrashcheniya: 25.07.2025).
Yamamura E. Brand and Performance in a New Environment: Analysis of the Law School Market in Japan // Atlantic Economic Journal. 2011. T. 39, № 2. S. 155 164. DOI: 10.1007/s11293-011-9270-6. (ideas.repec.org)
Eisenberg M.D. J. 2024 Websites and Marketing TechReport // ABA TechReport 2024 [Электронный ресурс]. 23.04.2025. URL: https://www.americanbar.org/groups/law_practice/resources/tech-report/2024/2024-websites-and-marketing-techreport/ (дата обращения: 25.07.2025).
Ellis B. The TikTok Search Takeover: What It Means for College Marketing // The Campus Agency [Электронный ресурс]. 20.04.2025. URL: https://thecampusagency.com/the-tiktok-search-takeover-what-it-means-for-college-marketing/ (дата обращения: 25.07.2025).
Gambhir S., Sharma A. A Systematic Review of Digital Marketing Strategies in Higher Education Institutions [Электронный ресурс]. SSRN Working Paper № 5215387, 2025. URL: https://ssrn.com/abstract=5215387 (дата обращения: 25.07.2025).
Law School Admission Council. Keeping Up to Data: January 2023. Perspectives on Digital Marketing (подкаст, эпизод 4) [Электронный ресурс]. URL: https://www.lsac.org/podcast/keeping-data-january-2023 (дата обращения: 25.07.2025).
Law School Admission Council. Legal Education Consulting Enrollment & Marketing [Электронный ресурс]. URL: https://www.lsac.org/legal-education-consulting/legal-education-consulting-enrollment-marketing (дата обращения: 25.07.2025).
Pawar S.K. Social media in higher education marketing: a systematic literature review and research agenda // Cogent Business & Management. 2024. Т. 11, № 1. Art. 2423059. DOI: 10.1080/23311975.2024.2423059. (ideas.repec.org)
Pizarro Milian R. Forging appealing identities in complex environments: a case study of American law schools // Tertiary Education and Management. 2017. Т. 23, № 4. С. 361–375. DOI: 10.1080/13583883.2017.1359850. (SpringerLink)
Thornton M., Shannon L. «Selling the Dream»: Law School Branding and the Illusion of Choice // Legal Education Review. 2013. Т. 23, № 2. С. 249–271. (SSRN)
TikTok for Business. East Asia University of Technology: Driving 300 % Yearly Increase in Enrollment Performance [Электронный ресурс]. 18.11.2024. URL: https://ads.tiktok.com/business/en-US/inspiration/east-asia-university-of-technology (дата обращения: 25.07.2025).
Yamamura E. Brand and Performance in a New Environment: Analysis of the Law School Market in Japan // Atlantic Economic Journal. 2011. Т. 39, № 2. С. 155–164. DOI: 10.1007/s11293-011-9270-6. (ideas.repec.org)
Eisenberg M.D. J. 2024 Websites and Marketing TechReport // ABA TechReport 2024 Elektronnyy resurs . 23.04.2025. URL: https://www.americanbar.org/groups/law practice/resources/tech-report/2024/2024-websites-and-marketing- techreport/ (data obrashcheniya: 25.07.2025).
Ellis B. The TikTok Search Takeover: What It Means for College Marketing // The Campus Agency Elektronnyy resurs . 20.04.2025. URL: https://thecampusagency.com/the-tiktok- search-takeover-what-it-means-for-college- marketing/ (data obrashcheniya: 25.07.2025).
Gambhir S., Sharma A. A Systematic Review of Digital Marketing Strategies in Higher Education Institutions Elektronnyy resurs . SSRN Working Paper № 5215387, 2025. URL: https://ssrn.com/abstract 5215387 (data obrashcheniya: 25.07.2025).
Law School Admission Council. Keeping Up to Data: January 2023. Perspectives on Digital Marketing (podkast, epizod 4) Elektronnyy resurs . URL: https://www.lsac.org/podcast/keeping-data-january-2023 (data obrashcheniya: 25.07.2025).
Law School Admission Council. Legal Education Consulting Enrollment Marketing Elektronnyy resurs . URL: https://www.lsac.org/legal- education-consulting/legal- education-consulting- enrollment-marketing (data obrashcheniya: 25.07.2025).
Pawar S.K. Social media in higher education marketing: a systematic literature review and research agenda // Cogent Business Management. 2024. T. 11, № 1. Art. 2423059. DOI: 10.1080/23311975.2024.2423059. (ideas.repec.org)
Pizarro Milian R. Forging appealing identities in complex environments: a case study of American law schools // Tertiary Education and Management. 2017. T. 23, № 4. S. 361 375. DOI: 10.1080/13583883.2017.1359850. (SpringerLink)
Thornton M., Shannon L. Selling the Dream : Law School Branding and the Illusion of Choice // Legal Education Review. 2013. T. 23, № 2. S. 249 271. (SSRN)
TikTok for Business. East Asia University of Technology: Driving 300 Yearly Increase in Enrollment Performance Elektronnyy resurs . 18.11.2024. URL: https://ads.tiktok.com/business/en- US/inspiration/east-asia-university-of-technology (data obrashcheniya: 25.07.2025).
Yamamura E. Brand and Performance in a New Environment: Analysis of the Law School Market in Japan // Atlantic Economic Journal. 2011. T. 39, № 2. S. 155 164. DOI: 10.1007/s11293-011-9270-6. (ideas.repec.org)
Keywords:
legal education, social networks, digital marketing, educational programs, content marketing, hackathons, podcasts, case championships.
