Computational Nanotechnology Issue №1 — 2015

STRATEGIC MODEL MANAGEMENT OF INNOVATIVE PRODUCTS
( Pp. 55-60)

Elena V. Yastrebova

Elena V. Yastrebova Cand.Sci.(Phys.–Math.), Corresponding Member, Russian Academy of Natural Sciences, General Director
“Yur-VAK” Publishing house
Moscow, Russian Federation

Abstract:

There are offered in article methods of creation and management innovative production in the conditions of the rigid competitive environment. There is offered the production management triad model with the description of functional duties of management, ways of team interaction of developers, sellers and marketing specialists.

How to Cite:

Elena V.Y., (2015), STRATEGIC MODEL MANAGEMENT OF INNOVATIVE PRODUCTS. Computational Nanotechnology, 1 => 55-60.

Reference list:

William H. Davidow Marketing High Technology// A Simon Schuster eBook, 224 p.
http://www.b2bmarketinginsider.com/strategy/ marketing-is-business-the-wisdom-of-peter-drucker
http: // www.pragmaticmarketing.com
SHevchenko D. A., Gaziev K. G. Prodakt-menedzhment: upravlenie produktom na konkurentnom rynke // Upravlenie prodazhami. № 6, 2011 g.

Keywords:

production management, a high-tech company, marketing of new technologies.