Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
( Pp. 119-122)

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Mitchenko Galina graduate student of Management and Tourism Chair of National Transport University
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Abstract:
Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.
How to Cite:
Mitchenko G.., (2013), SPECIFICS OF ORGANIZATIONAL AND FUNCTIONAL MECHANISM TO PROVIDE IMPLEMENTATION OF MARKETING STRATEGY OF CARGO HAULERS. Business in Law, 4: 119-122.
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Keywords:
Marketing strategy, freight, indicators’ system, competitiveness.