Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
( Pp. 119-122)

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Mitchenko Galina graduate student of Management and Tourism Chair of National Transport University
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Abstract:
Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.
How to Cite:
Mitchenko G.., (2013), SPECIFICS OF ORGANIZATIONAL AND FUNCTIONAL MECHANISM TO PROVIDE IMPLEMENTATION OF MARKETING STRATEGY OF CARGO HAULERS. Business in Law, 4 => 119-122.
Reference list:
Danchenok, L.A. (2003), Introduction into Marketing // Tutorial//, Moscow, P. 65.
Egorov, A.Yu. (1998), Pulsating Management Pul sirujushchiy Menedgment , Moscow, 236 p.
Emadakov, R.Yu. (2010), Organisational and Economic Mechanism to Provide Competitiveness of Enterprises: by Example of Agricultural Sector of the Mari El Republic (Thesis, Economics) Organizatsionno-economichesliy mekhanizm obespecheniya konkurentosposbnosti predpriyatiy: na primere APK Respubliki Mariy El , Moscow, 214 p.
Kruglova, N.Yu. (1996), Innovation Management ed. by L vov, D.S. Innovatsionniy Menedgment , Moscow, 290 p.
Kudenko, N.V. (2008), Strategic Marketing // Tutorial // Strategichniy marketyng , Kyiv, P 51.
Organization Management (1995) // Tutorial ed. by Rumyantseva, Z.P., Solomatina, N.A. , Menedgment organizatsii , Moscow, 432 p.
Smirnova, A.V. (2010), Development of the Mechanism to Manage Marketing Strategy at the Enterprise (Abstract of a thesis, Economics) Razrabotka mekhanizma upravleniya realizatsiey marketingovoy strategii na predpriyatii , SPb, 34 p.
Keywords:
Marketing strategy, freight, indicators’ system, competitiveness.


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