Business in Law Issue №4 — 2013

Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
( Pp. 114-118)

Mitchenko Galina

Mitchenko Galina aspirant kafedry menedzhmenta i turizma Nacionalnogo Transportnogo Universiteta, g.Kiev

For read the full article, please, register or log in

Abstract:

Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.

How to Cite:

Mitchenko G.., (2013), SPECIFICS OF ORGANIZATIONAL AND FUNCTIONAL MECHANISM TO PROVIDE IMPLEMENTATION OF MARKETING STRATEGY OF CARGO HAULERS. Business in Law, 4 => 114-118.

Reference list:

Smirnova A.V. Razrabotka mekhanizma upravleniya realizatsiey marketingovoy strategii na predpriyatii: avtoreferat dis. k. e.n. ; Spetsial nost 08.00.05. Sankt-Peterburg. 2010. 34 s.
Menedzhment organizatsii: uchebnoe posobie; pod red. Z.P. Rumyantsevoy, N.A.Solomatinoy . M.: Infra-M. 1995. 432 s
Egorov A.YU., Nikulin L.F. Pul siruyushchiy menedzhment. M.: Izd-vo REA. 1998. 236 s.
Kruglova N.YU. Innovatsionnyy menedzhment: pod nauchn. red. D.S. L vova. M.: Stupen . 1996. 290 s.
Emadakov R.YU. Organizatsionno-ekonomicheskiy mekhanizm obespecheniya konkurentosposobnosti predpriyatiy: na primere APK Respubliki Mariy El : diss. k.e.n. po spets. 08.00.05. M. 2010. 214 s.
Kudenko N.V. Strategichniy marketing: navch. posibnik . K.: KNEU. 2008. S. 51.
Danchenok L.A. Osnovy marketinga: uchebnoe posobie . M.: MFPA. 2003. S. 65

Keywords:

marketing strategy, transportation, the system of indicators, competitiveness.

Issue №18348

Basic trends and problems of technological development of the Russian industry

Lebedeva Natalia E.

technological development innovation industry mechanical engineering competitiveness

Issue №14694

MECHANISMS OF ENSURING SCIENTIFIC AND TECHNICAL AND SCIENTIFIC AND TECHNOLOGICAL COMPETITIVE ADVANTAGES OF RUSSIAN INDUSTRY ON THE EXAMPLE OF THE MILITARY-INDUSTRIAL COMPLEX

Dontsova Olesya I.

Abdikeev Niyaz M.

Tolkachev Sergey A.

national project cluster industry military-industrial complex competitive advantages

Issue №9237

THE PLACE IN THE MARKET OF STARTING SERVICES AND EFFECTIVE MANAGEMENT OF THE EXPORT POTENTIAL OF THE SPACE-ROCKET INDUSTRY OF THE RUSSIAN FEDERATION

Karavayeva Irina Yu.

Ilyicheva Irina O.

industrial enterprises export potential aerospace technology market analysis competitiveness

Issue №8496

COMPETITIVENESS OF REMOTE SENSING SERVICES BASED ON COMPREHENSIVE APPROACH TO COMPETENCE DEVELOPMENT OF JSC «RUSSIAN SPACE SYSTEMS»

Tyulin Andrey E.

remote sensing of the Earth competence competitiveness space services strategy

Issue №11394

THE SUSTAINABLE DEVELOPMENT OF THE RURAL ECONOMY IN THE FRAMEWORK OF THE INNOVATIVE APPROACH

Podkolzina Irina M.

Pavlyuk Albert Valentinovich

innovation innovation agriculture research competitiveness

Issue №7765

PERFORMANCE EVALUATION OF COMPETITIVENESS OF INDUSTRIAL PRODUCTION

Andreeva Larisa O.

Plekhanov Alexei V.

competitiveness industrial products integral indicator quality

Issue №17214

Analysis of development prospects and competition of Bank ecosystems in the context of digitalization

Ivanova Olga A.

Smirnova Nelli V.

ecosystem competitiveness digitalization business model consumers

Issue №6841

METHODOLOGICAL APPROACHES TO ASSESSING COMPETITIVENESS OF A DIVERSIFIED COMPANY AND BUSINESS ACTIVITIES

Evtushenko Oleg N.

competitiveness diversification economic-mathematical model the business direction of the company key competencies

Issue №6841

REFERENCE STRATEGY TO ENSURE THE COMPETITIVENESS OF HIGH-TECH PRODUCTS IN RUSSIA

Geraskin Dmitry V.

competitiveness non-price factors the reference strategy the B2C market high-tech product

Issue №17564

«The value of stumpage» within the context of ensuring economic security and competitiveness of forest industry

Bulgakova Marina A.

forest on the vine cost economic resource market economy competitiveness

Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
( Pp. 114-118)

Related Articles

Journal Indexing

Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers ( Pp. 114-118)

Related Articles

Journal Indexing

Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
( Pp. 114-118)