Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
( Pp. 114-118)
More about authors
Mitchenko Galina
aspirant kafedry menedzhmenta i turizma Nacionalnogo Transportnogo Universiteta, g.Kiev
Abstract:
Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.
How to Cite:
Mitchenko G.., (2013), SPECIFICS OF ORGANIZATIONAL AND FUNCTIONAL MECHANISM TO PROVIDE IMPLEMENTATION OF MARKETING STRATEGY OF CARGO HAULERS. Business in Law, 4 => 114-118.
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Menedzhment organizatsii: uchebnoe posobie; pod red. Z.P. Rumyantsevoy, N.A.Solomatinoy . M.: Infra-M. 1995. 432 s
Egorov A.YU., Nikulin L.F. Pul siruyushchiy menedzhment. M.: Izd-vo REA. 1998. 236 s.
Kruglova N.YU. Innovatsionnyy menedzhment: pod nauchn. red. D.S. L vova. M.: Stupen . 1996. 290 s.
Emadakov R.YU. Organizatsionno-ekonomicheskiy mekhanizm obespecheniya konkurentosposobnosti predpriyatiy: na primere APK Respubliki Mariy El : diss. k.e.n. po spets. 08.00.05. M. 2010. 214 s.
Kudenko N.V. Strategichniy marketing: navch. posibnik . K.: KNEU. 2008. S. 51.
Danchenok L.A. Osnovy marketinga: uchebnoe posobie . M.: MFPA. 2003. S. 65
Keywords:
marketing strategy, transportation, the system of indicators, competitiveness.
