Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
( Pp. 114-118)

More about authors
Mitchenko Galina aspirant kafedry menedzhmenta i turizma Nacionalnogo Transportnogo Universiteta, g.Kiev
For read the full article, please, register or log in
Abstract:
Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.
How to Cite:
Mitchenko G.., (2013), SPECIFICS OF ORGANIZATIONAL AND FUNCTIONAL MECHANISM TO PROVIDE IMPLEMENTATION OF MARKETING STRATEGY OF CARGO HAULERS. Business in Law, 4 => 114-118.
Reference list:
Smirnova A.V. Razrabotka mekhanizma upravleniya realizatsiey marketingovoy strategii na predpriyatii: avtoreferat dis. k. e.n. ; Spetsial nost 08.00.05. Sankt-Peterburg. 2010. 34 s.
Menedzhment organizatsii: uchebnoe posobie; pod red. Z.P. Rumyantsevoy, N.A.Solomatinoy . M.: Infra-M. 1995. 432 s
Egorov A.YU., Nikulin L.F. Pul siruyushchiy menedzhment. M.: Izd-vo REA. 1998. 236 s.
Kruglova N.YU. Innovatsionnyy menedzhment: pod nauchn. red. D.S. L vova. M.: Stupen . 1996. 290 s.
Emadakov R.YU. Organizatsionno-ekonomicheskiy mekhanizm obespecheniya konkurentosposobnosti predpriyatiy: na primere APK Respubliki Mariy El : diss. k.e.n. po spets. 08.00.05. M. 2010. 214 s.
Kudenko N.V. Strategichniy marketing: navch. posibnik . K.: KNEU. 2008. S. 51.
Danchenok L.A. Osnovy marketinga: uchebnoe posobie . M.: MFPA. 2003. S. 65
Keywords:
marketing strategy, transportation, the system of indicators, competitiveness.


Related Articles

4. ECONOMICS OF THE ROCKET AND SPACE INDUSTRY: REFORMS AND DEVELOPMENT PROSPECTS. DIVERSIFICATION AND IMPORT SUBSTITUTION Pages: 176-178 Issue №8496
ENSURING THE COMPETITIVENESS OF DOMESTIC UNITS AND SYSTEMS BEING DEVELOPED UNDER THE IMPORT SUBSTITUTION PROGRAM FOR OPERATING IN THE RUSSIAN AIRCRAFT
Competitiveness system units import substitution aircraft
Show more
13. ECONOMICS AND NATIONAL ECONOMY MANAGEMENT, MARKETING, MANAGEMENT Pages: 170-173 Issue №2490
Problems of a strategic choice and competitiveness of the Russian economy
competitiveness entrepreneurship efficiency regulation investment climate
Show more
13. ECONOMICS AND NATIONAL ECONOMY MANAGEMENT, MARKETING, MANAGEMENT Pages: 180-184 Issue №2490
Competitive behavior of transnational corporations in the global markets
Competitiveness factors TNK strategy optimization of the structure
Show more
5.2.6. MANAGEMENT Pages: 309-314 Issue №22298
Categorical Apparatus of Enterprise Competitiveness Management in the Conditions of Technological Transformation
management market competition efficiency system analysis
Show more
14. FINANCE, CASH CIRCULATION AND CREDIT, ACCOUNTING, FINANCIAL AND ECONOMIC FORECASTING Pages: 211-214 Issue №6062
VENTURE FINANCING AS A TOOL FOR INVESTING IN NEW IDEAS AND SCIENTIFIC AND TECHNOLOGICAL ACHIEVEMENTS
venture capital venture capital investment competitiveness a business venture
Show more
16. ECONOMICS AND NATIONAL ECONOMY MANAGEMENT, ENTREPRENEURSHIP, MARKETING, MANAGEMENT Pages: 179-182 Issue №4894
The approaches to determining the competitiveness index of aerospace industry products
competitiveness products aerospace industry demand consumer quality
Show more
14. INNOVATION AND INVESTMENT MANAGEMENT Pages: 157-162 Issue №5518
THE ROLE OF MODELING IN THE MANAGEMENT OF COMPETITIVE AND SUSTAINABLE DEVELOPMENT OF INNOVATIVE BUSINESS STRUCTURES
modeling management competitiveness the development of a competitive sustainable development
Show more
ECONOMICS AND NATIONAL ECONOMY MANAGEMENT, MARKETING, MANAGEMENT Pages: 141-144 Issue №2286
Character conversion’s processes and their influence on competitiveness of business
competitiveness entrepreneurship the transformation process efficiency regulation
Show more
16. INNOVATION AND INVESTMENT MANAGEMENT Pages: 144-147 Issue №4210
Strategic alternatives to enhance the competitiveness of native small innovative enterprises
innovation entrepreneurship small business structure competitiveness development strategy
Show more
14. INNOVATION AND INVESTMENT MANAGEMENT Pages: 151-156 Issue №5518
FACTORS AND CONDITIONS OF FORMATION OF THE COMPETITIVE POTENTIAL OF INNOVATIVE BUSINESS STRUCTURES
competition competitiveness competitive potential entrepreneurship business structure
Show more