FEATURES OF FUNCTIONING OF THE INSURANCE MARKET OF RUSSIA
( Pp. 187-190)

Competitive advantages of multinational insurance groups based on the strategy to create additional value of financial, tangible and intangible assets related to the formation and use of financial capacity of large operators of the market and focus on increasing sales, increasing profits and market segmentation. As a result of mergers and acquisitions related to the mutual penetration of insurance and banking capital, the formation of new large multinational insurance companies. Implementation of a single financial investment, information and marketing policy and a holistic organizational information mechanism strategic decision-making creates greater stability mega financial market operators

Puchkova E.M., (2015), FEATURES OF FUNCTIONING OF THE INSURANCE MARKET OF RUSSIA. Business in Law, 1 => 187-190.

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Insurance market, insurance group, capital, financial and information services, financial capacity, brokers.