MOTIVATION AS A WAY TO MANAGE INNOVATION PROCESS IN THE INDUSTRY
(160-164)

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Diesperova Natalia A. Candidate of Economic Sciences, associate professor of the Faculty of Applied Economy
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Annotation:
The article deals with the key problems of innovative development of industry of the Russian Federation - poor sensitivity of the real sector of the economy to technological innovation. The need for research is proved by the estimated failure of the program «Strategy of innovative development of the Russian Federation for the period till 2020»: the share of innovatively active companies in 2015 is still about 10% instead of the planned 40-50% by 2020 in spite of the multiple increase budget expenditures on R & D and the creation of hundreds of institutions of innovation infrastructure. The ineffectiveness of these «standard» for the developed countries tools of innovative development of the industry, demonstrated in Russia in the period 2000-2015, shows that the «strong» influence of the state is necessary. The conclusion is the next: a critical problem of innovative development of the Russian industry is the lack of motivation of innovative behavior of all economic actors. It is shown that the current motivation system for «decision-makers» (DM) at every stage of the innovation process - from idea (invention) prior to its commercialization - essentially blocks the innovative activity of DM. In order to change the situation it proposes the establishment of incentive system based on the principle of participation of all decision-makers in innovation process management in the distribution of profits from the introduction and commercialization of innovations. As a model of the proposed incentive system the law «On inventions in the USSR» of 1991 is recommended. It is shown that the wording of articles of the Law regarding the distribution of profits on the principle of «not less than» completely eliminates the possibility of conflicts among decision-makers working in different branches of industry and interacting for a long time. According to the Law royalties to authors of inventions is not less than 15% of the profits derived from the use of the invention during 20 years; remuneration to Company employees involved in the implementation and commercialization of the invention - not less than 30%. The company is exempt from income tax, which is received by the enterprise from the use of innovation - for a period not less than five years. It is shown that the implementation of the proposed incentive system requires a change in a number of articles of the Tax Code of the Russian Federation. It is argued that existing today tax incentives for innovative enterprises is totally inadequate to the company has been able to compensate for their high costs of implementing innovations. And also there is no effective incentive to inventors, as today only guaranteed by law royalties - is one average monthly salary for each year of use of the invention, regardless of the resulting economic effect. It is proved the expediency of implementation of this incentive system for cardinal increase the innovative susceptibility of industrial enterprises as well as to create a favorable social climate for innovative environment.
How to Cite:
Diesperova N.A., (2016), MOTIVATION AS A WAY TO MANAGE INNOVATION PROCESS IN THE INDUSTRY. Business in Law, 6: 160-164.
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Keywords:
the innovation process, the incentive system, tax benefits, the economic effect.