INTRA-CORPORATE SUSTAINABILITY: PRACTICAL RECOMMENDATIONS
( Pp. 16-22)

Intra-corporate sustainability is a recognized, important factor of long-term, effective, sustainable development of business organizations. Certain worldwide intra-corporate sustainability experience is cumulated, including relevant recommendations. A lot of attention is focused on need to model intra-corporate processes and their states. Nevertheless, available recommendations are rather fragmentary, what restricts full scale or prior intra-corporate sustainability efforts. Not so many intra-corporate sustainability models are developed and in use. In this connection work was targeted to developing, presenting such recommendations, which cover intra-corporate areas with maximal scale, ensure selecting and working on priorities, with presenting examples of use of such recommendations. Tasks were to analyze available sustainability recommendations in context of typical areas of intra-corporate activities, conditions, factors, priorities on intra-corporate sustainability, to formulate more complete, summarized pragmatic recommendations. Material sand methods used. The work is based on summarized materials on corporate effectiveness, sustainability from 45 Russian, overseas authors, with use of systemic- structural analysis and program approach. Main results. Proposed summarized, enlarged, large-scaled, systemic, universal, pragmatic recommendations on intra-corporate sustainability for over 30 typical intra-corporate areas of activities and aspects. Available recommendations on intra-corporate sustainability were developed up to more completed level, enlarged with techniques of Business Focused Interactions and management of Relevant Diversity Dimension Levels. To ensure intra-corporate sustainability, seven areas, there zones of general and specific attention, seven sustainability check criteria, five necessary starting arrangements are recommended. Conclusions. Presented systemic pragmatic recommendations on intra-corporate sustainability for over 30 intra-corporate areas and aspects. The recommendations help to work for sustainability in full-scale, to identify priorities, areas of general and specific attention, necessary provisions, including most important and starting ones. Recommendations are if universal value, work in any intra-corporate area of activities, where at least two people are connected with belonging to the same structure and/ or with common business results. Available recommendations on intra-corporate sustainability were developed up to more completed level, enlarged with techniques of Business Focused Interactions and management of Relevant Diversity Dimension Levels. Recommendations are addressed to specialists, corporate sustainability action teams and to all those, who are interested with this topic: both for better arrangement of available working place, and all intra-corporate business environment.

Bruslov A.Y., (2014), INTRA-CORPORATE SUSTAINABILITY: PRACTICAL RECOMMENDATIONS. Sociopolitical Sciences, 2 => 16-22.

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a systematic approach, intra-region, system model, corporate sustainability, recommendations on intra-corporate sustainability, intra-corporate business interactions, the area of attention for corporate sustainability, priorities for sustainability, Focused Business interactions, management, The levels of relevant parameters of Diversity.