BRANDING OF POLITICAL PARTIES AND THEIR LEADER UNDER THE TERRORISM THREATS AND WIDESPREAD MIGRATION
( Pp. 24-26)

During the last three decades right populists has been gaining their electoral weight around the whole Europe. Which is why the dynamics of the electoral conduct in Scandinavian countries (such as Norway, Sweden and Denmark) with the stable political regimes seems to be especially interesting. So, it is important to note the factors which influence the brand effectiveness expressed in loyalty of population and their voices. Branding is implied by a set of the parties and leaders’ brands which appear at the political spectrum of the former countries as well. Due to the external challenges and threats of the present time, society demand and political agenda are changing. Methods and materials: The weak theoretical framework of branding in the political field is represented by the lack of research of the communication strategies with the electorate. One can be connected to the rhetorics of political actors, not the traditional theories of the rational choice and statistics. Branding is being studied in the context of advertisement, reputational capital, political management and marketing - those research tend to explain branding in the business sphere. A.N. Chumikov, F.D. Le Pla, E. Egorova, E. Shestopal, A. Soloviev are those, to whom a significant development of brand theme belongs. Results and Conclusion: The use of the content analysis helped to find out the way brands of political parties and their leaders along with the another factors affected the election results. In this assignment, brands of political actors are being analyzed in the election campaign before the last one. Examination of the electoral speech of three politics of leading parties, such as national, social-democrats and conservative ones, all their direction of the policy on the official web-sites show the common trend in their rhetoric. Conclusion: These parties are systemic which have gone through the few centuries and municipal elections. So, it turned out that the traditional content of leading political figures in the Scandinavian counties had bumped into the challenge of political realm of the migration and terrorist threats problem. Which is why the following examination of the common communication and the branding after coming election is still relevant.

Shorokhova A.D., (2018), BRANDING OF POLITICAL PARTIES AND THEIR LEADER UNDER THE TERRORISM THREATS AND WIDESPREAD MIGRATION. Sociopolitical Sciences, 3 => 24-26.

Badaeva A. S. Pravoradikal nye partii i immigratsiya v stranakh Skandinavii. // Mirovaya ekonomika i mezhdunarodnye otnosheniya. - 2012. - №. 12.
Starov S. A., Alkanova O. N. Metodologiya otsenki effektivnosti brendinga // Vestnik Sankt-Peterburgskogo universiteta. Seriya 8. Menedzhment. - 2009. - №. 4.
Goldstein, Kenneth M., and Travis N. Ridout. The politics of participation: Mobilization and turnout over time. Political Behavior - 2002 - № 24.1.
Muehling D. D., Laczniak R. N., Stoltman J. J. The moderating effects of ad message involvement: A reassessment. // Journal of Advertising. - 1991. - T. 20. - №. 2.
Feldwick P. What is brand equity anyway, and how do you measure it // J. Mark. Res. Soc. - 1996. - T. 38. - № 2.
Deborah Roedder J., et al. Brand concept maps: A methodology for identifying brand association networks. // Journal of Marketing Research. - 2006. - № 43.4.
Valg 2017 Electronic resource URL: https://tv.nrk.no/serie/valg-2017/NNFA80090817/08-09-2017 (acceded 27. 05. 2018)
V rldens b sta skitskola Electronic resource URL: https://urskola.se/Produkter/182807-Varldens-basta-skitskola-Partiledardebatt Undertexter (acceded 27. 05. 2018)
Partiledardebatt Electronic resource URL: http://www.riksdagen.se/sv/dokument-lagar/dokument/kammakt/partiledardebatt H2C120150114pd (acceded 27. 05. 2018)