THE ATTITUDE OF PROFESSIONAL GROUPS TO BIG DATA TECHNOLOGIES DURING THE PRESIDENTIAL ELECTION IN THE US 2016
( Pp. 27-31)

Big Data technologies open up extremely promising opportunities for political marketing in both analysis and practices, from informing and shaping public opinion to pushing for voting and other forms of political participation. This is confirmed by the results of the recent presidential elections in the United States and the referendum on the withdrawal of the UK from the EU in 2016. At the same time, different expert groups believe that not only Big Data technologies have affected the results of political elections, saying that role of BD in election campaigns is overstated. The aim of this article is to assess the attitude of professional groups to technologies using the Big Data in election campaigns.

Yagudin R.A., (2018), THE ATTITUDE OF PROFESSIONAL GROUPS TO BIG DATA TECHNOLOGIES DURING THE PRESIDENTIAL ELECTION IN THE US 2016. Sociopolitical Sciences, 3 => 27-31.

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