QUESTIONS OF LIQUIDITY AND PROFITABILITY RATIO OF THE COMPANY IN THE PROCESS OF MANAGERIAL DECISION-MAKING
( Pp. 58-61)

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Arcruni Ruben A. Antonov Igor Yu. PhD in Economics, associate Professor, doctoral candidate
Russian presidential Academy of national economy and public administration
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Abstract:
In modern conditions, a large share in the financial planning of the organization is the management of liquidity and profitability of the enterprise. Since investors and creditors largely base their decisions on an assessment of the company's ability to generate future cash flows that ensure viability and growth, financial decisions are related to such important management objectives as maintaining sufficient liquidity and achieving satisfactory profitability of the company. In the article the author considers the relationship between the operating liquidity, presented by the indicator of the cycle of cash circulation and profitability, represented by the indicator of return on assets.
How to Cite:
Arcruni R.A., Antonov I.Y., (2018), QUESTIONS OF LIQUIDITY AND PROFITABILITY RATIO OF THE COMPANY IN THE PROCESS OF MANAGERIAL DECISION-MAKING. Economic Problems and Legal Practice, 4: 58-61.
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