CUSTOMER-ORIENTED DEVELOPMENT STRATEGY OF THE RUSSIAN BANKING SECTOR WITH THE USE OF TECHNOLOGY MULTINATIONAL BANKS
( Pp. 218-220)

Market entry of multinational banks is accompanied by the development of competitive small and medium-sized banks through increased dissemination of banking products and services for the mass client. The lack of financial infrastructure and the weakness of the domestic banking system, in our view, is a key problem of the domestic banking sector, requiring the implementation of customer-centric strategy. Polarization of scientific theories and the differences in the scientific explanation of the reasons of existence of multinational banks, largely characterize the nature of their development in the international market

Khuseynova D.K., (2015), CUSTOMER-ORIENTED DEVELOPMENT STRATEGY OF THE RUSSIAN BANKING SECTOR WITH THE USE OF TECHNOLOGY MULTINATIONAL BANKS. Business in Law, 3 => 218-220.

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Multinational banks, banking products, customers, Internet banking.