MainAuthors Melnikov Dmitry P. assistent kafedry ekonomiki predpriyatiya i predprinimatelstva. Ekonomicheskiy fakultet. St. Petersburg State University ARTICLES: PRINCIPLES OF PERFORMANCE EVALUATION MARKETING ASSETS Business in Law — Issue №2 2015: 196-198 MARKETING ASSETS AS PART OF THE COMPANY'S VALUE Business in Law — Issue №3 2015: 226-231