RATIONALITY AS A FEATURE OF ECONOMIC BEHAVIOUR OF INDIVIDUAL
( Pp. 60-65)

The article analyzes the rationality as a feature of the economic behavior of the individual, an attempt is made to present a different models of rationality under different paradigms of economic theory. The author concludes that the principle of maximization, which is neo-classical in the analysis of the economic behavior of the individual is seen as central, is not always present, but in order to modeling the behavior of of the economic subject from the point of of view of some of the sample having a universal value, this principle is very heuristic

Orlova I.U., (2014), RATIONALITY AS A FEATURE OF ECONOMIC BEHAVIOUR OF INDIVIDUAL. Sociopolitical Sciences, 3 => 60-65.

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descriptivism, irrationality, institutionalism, motive, model of economic behavior, neoclassic, the overly regulated, the usefulness, need, pragmatism, preference, the maximization principle, rationality, the result, resource, value orientation, "economic man".