FUZZY MODELING OF INNOVATIVE POTENTIAL OF ENTERPRISE CULTURE
( Pp. 56-59)

In the article the questions of modeling of innovative potential of the enterprise culture are examined. The aspects of the Russian mentality and turbulence of the external environment are also taken into account. In the modeling process the method of constructing the cognitive maps with the identification of strategic factors-concepts, reflecting the specific culture of entrepreneurship, was employed. On the basis of indicators of cognitive maps a systematic analysis of the dominant factors of entrepreneurial culture was performed. The basic groups of the vector influences that shape the strategic focus of the development of corporation under such an organizational objective institute, as the innovative potential of the enterprise culture, were discovered.

Olga S.P., Gusareva N.B., Viktor D.O., (2017), FUZZY MODELING OF INNOVATIVE POTENTIAL OF ENTERPRISE CULTURE. Economic Problems and Legal Practice, 5 => 56-59.

Andryushchenko G.I. Faktory povysheniya konkurentosposobnosti predpriyatiya // V sbornike: Aktual nye problemy menedzhmenta Sbornik nauchnykh trudov prepodavateley, aspirantov, studentov kafedry Sotsial nogo strakhovaniya, ekonomiki i upravleniya predpriyatiyami . Moskva, 2015. S. 30-32.
ATKIN R., CASTI J., Polyhedral Dynamics and the Geometry of Systems, RR-77-6. International Institute for Applied Systems Analysis, Laxenburg, Austria, March, 1977.
Bunich G.A., Zotova A.I. Stimulirovanie innovatsionnogo razvitiya ekonomiki Rossiyskoy Federatsii // Ekonomika i predprinimatel stvo. 2014. № 6 (47). S. 42-46.
Dombrowski S. et al. (2007) Elements of innovative cultures. Knowledge and Process // Management. № 14 (3). pp. 190-202.
Gusareva N.B., TSaritova K.G. TSennosti kak atribut sil noy korporativnoy kul tury /Upravlenie ekonomicheskimi sistemami: elektronnyy nauchnyy zhurnal. 2015. № 5 (77). S. 28.
HUFF A.S. Mapping strategic thought // Mapping strategic thought / Ed. by A. S. Huff. - Chichester: Wiley.1990 - pp. 11-49.
Ismail W.K.W., Abdmajid R. Framework of the culture of innovation: A revisit // Jurnal Kemanusiaan. 2007. № 9. pp. 38-49
KOSKO B. Fuzzy cognitive maps // International Journal of Man-Machine Studies. 1986 - Vol. 1. - pp. 65-75.
Plotnikov A., Skuridina I. Corporate culture and socio-psychological climate of the organization / Life Science Journal; 2014. 11(6s) URL.- http://www.lifesciencesite.com
Savina M.V., Solodukha P.V., Stepanov I.A., Khominich I.P., Novichkov A.V. ESSENCE, PLACE AND ROLE OF CREATIVE ECONOMY IN INNOVATION DEVELOPMENT PARADIGM // Review of European Studies. 2015. T. 7. № 6. S. 77-85.
Solodukha P.V., Vasiutina E.S., Korolkova N.A., Erokhin S.G., Starostenko V.K., Matraeva L.V. STRUCTURAL CONTRADICTION OF ECONOMIC GROWTH AS A THREAT TO THE HUMAN CAPITAL REPRODUCTION PROCESS IN RUSSIA // International Journal of Economics and Financial Issues. 2016. vol 6. № S1. rr. 163-167
Structure of Decision. The Cognitive Maps of Political Elites / Ed. by R. Axelrod. - Princeton: Princeton University Press. 1976 - 405 p.
Tselykh L.A., Panfilova E.A., Prichina O.S., Karasheva A.G., Karanashev A.K. Methods of fuzzy set theory in the purpose of expansion of the value chains based on the main factors of corporate culture / Mediterranean Journal of Social Sciences, Scopus. 2015. vol. 6. № 5 S3. pp. 249-258.
Pravovoe regulirovanie predprinimatel skoy deyatel nosti Stepanova N.A., Lenkovskaya R.R., Gridneva O.V., Neznamova A.A., Lutovinova N.V., ZHesterov P.V. Uchebnoe posobie / Moskva, 2017.

concepts, cause-and-effect relationship, the model of an entrepreneurial culture, consonance, the innovative potential of culture, cognitive modeling.