ESSENTIAL REPRESENTATION OF GEOMARKETING FROM THE STANDPOINT OF THE EVOLUTIONARY APPROACH TO THE ECONOMICS OF MAKING MANAGERIAL DECISIONS
( Pp. 27-32)

In this article, the conceptual aspect of the decision-making economy is argued. Substantial attention is paid to the organization and technology of the decision-making process, the feasibility, rationalization and forecasting of their consequences with the help of modern methods of modeling and expert assessments, as well as implementation problems management decisions, monitoring of their implementation and evaluation of effectiveness. Particular attention is focused on practical issues of economic decision-making, research. These issues are in the focus of attention of both economists and managers. It is rightly noted that only an integrated approach allows to optimize the model characteristics of the geomarketing system and to monitor possible undesirable consequences of the decisions made, especially if it is a matter of trusting relations in this system.

Vinogradova N.P., (2018), ESSENTIAL REPRESENTATION OF GEOMARKETING FROM THE STANDPOINT OF THE EVOLUTIONARY APPROACH TO THE ECONOMICS OF MAKING MANAGERIAL DECISIONS. Economic Problems and Legal Practice, 3 => 27-32.

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geomarketing, management marketing, the image of the organization, branding, clutch, business engineering, brand culture, geomarketing architecture, strategic development, business processes, business success.