Features of service promotion tourist company on the Internet
( Pp. 39-42)

More about authors
Temmoeva Zariyat I. kandidat ekonomicheskih nauk, docent, docent kafedry ekonomiki i menedzhmenta v turizme
Kabardino-Balkarian University named after H.M. Berbekova
Nalchik, Russian Federation Anischenko Elena A. starshiy prepodavatel kafedry ekonomiki i menedzhmenta v turizme
Kabardino-Balkarian University named after H.M. Berbekova Stas Narin T. starshiy prepodavatel kafedry ekonomiki i menedzhmenta v turizme
Kabardino-Balkarian University named after H.M. Berbekova Kankulova Liana A. starshiy prepodavatel kafedry ekonomiki i menedzhmenta v turizme
Kabardino-Balkarian University named after H.M. Berbekova
Nalchik, Russian Federation
Abstract:
Informatization and digitalization facilitate many processes in society. Economic relations in this case are no exception. The proliferation of mobile communications and the availability of the Internet have now brought about major changes in the organization of many enterprises. Of course, the use of technological innovations is of particular importance for production, regardless of its specifics, but it is necessary to take into account the influence of modern information technologies on the promotion of goods and services. Remote forms of interaction with customers have acquired particular importance in the context of the spread of coronavirus infection. There are a number of sectors of the economy that have been significantly affected during the pandemic, among which tourism activities in need of serious recovery stand out. The purpose of writing a research paper is to analyze the activities of modern tourist enterprises in Russia in the context of their implementation of the process of promoting services and to identify the features of this process on the Internet. The author comes to the conclusion that nowadays tourist enterprises have a lot of additional ways to promote services that are very interesting to potential customers. The attention is focused on the main directions within which tourist enterprises need to find the most suitable options for organizing and promoting services on the Internet.
How to Cite:
Temmoeva Z.I., Anischenko E.A., Stas N.T., Kankulova L.A., (2021), FEATURES OF SERVICE PROMOTION TOURIST COMPANY ON THE INTERNET. Economic Problems and Legal Practice, 1 => 39-42.
Reference list:
Digital 2020. URL: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media (data obrashcheniya: 09.01.2021).
Isaychikova N.I. Prodvizhenie turisticheskikh uslug v seti Internet // Ekonomika. Biznes. Finansy. 2019. № 2. S. 3-8.
Kudryavtseva L.V., Afisov V.V. Problemy resheniya voprosov mestnogo znacheniya v sfere turizma na primere Krasnodara // Probely v rossiyskom zakonodatel stve. 2015. № 1. S. 104-106.
Kulinchenko M.I. Metodika raspredelennogo kontenta kak sredstvo povysheniya effektivnosti prodvizheniya tovarov i uslug v seti Internet // Prakticheskiy marketing. 2018. № 10 (260). S. 16-23.
Nikitina A.A., Tishchenko S.V. Tekhnologii blokcheyn - innovatsionnyy proryv v turizme // Problemy ekonomiki i yuridicheskoy praktiki. 2018. № 2. S. 218-220.
Ozimina L.A. TSifrovye kanaly i metody prodvizheniya kompleksnykh turistskikh uslug // Izvestiya Sankt-Peterburgskogo gosudarstvennogo ekonomicheskogo universiteta. 2019. № 2 (116). S. 146-151.
Raevskiy S.V. Problemy upravleniya proektami reformirovaniya predpriyatiy malogo biznesa // Problemy ekonomiki i yuridicheskoy praktiki. 2018. № 2. S. 14-16.
Safronova N.B. Prodvizhenie uslug kompanii posredstvom internet-marketinga / Marketingovyy analiz: instrumentariy i keysy. M., 2018. 141 s.
Tenova Z.YU., Bekaldieva Z.S., Anishchenko E.A., SHomakhova A.I. Vliyanie ekonomicheskikh i politicheskikh faktorov na razvitie turizma v Rossiyskoy Federatsii // Problemy ekonomiki i yuridicheskoy praktiki. 2019. № 1. S. 47-49.
KHanov R.R., Izieva A.I. Povyshenie ekonomicheskoy ustoychivosti predpriyatiya s pomoshch yu vnedreniya informatsionnykh sistem // Problemy ekonomiki i yuridicheskoy praktiki. 2020. № 1. S. 22-25.
Keywords:
tourism, Internet, promotion of goods and services, tourism activities, enterprise management.


Related Articles

1. GENERAL THEORETICAL, CRIMINAL-LEGAL AND OTHER PROBLEMS OF COUNTERING EXTREMISM AND TERRORISM. PROBLEMS OF PREVENTING EXTREMISM AND TERRORISM Pages: 24-28 Issue №19590
Current Issues of the Use of Internet Resources for Terrorist Purposes
terrorism terrorist threats extremist and terrorist organizations hacker attacks cyberattacks
Show more
4. Employment Law; Right to social security; Land law; Natural resource law; Environmental law; Pages: 154-155 Issue №4539
TRENDS OF MODERN TERRORISM
terrorism factors ideology terrorist groups homegrown terrorists
Show more
14. CRIMINAL LAW AND CRIMINOLOGY; CRIMINAL ENFORCEMENT LAW 12.00.08 Pages: 295-298 Issue №19146
COUNTERING THE USE OF THE INTERNET FOR TERRORIST PURPOSES
cyberspace Internet crime prevention terrorism extremism
Show more
5.1.4. CRIMINAL LAW Pages: 279-282 Issue №21250
Participation in Procedural Actions through Video Conferencing: Problems and Solutions, Prospects
video conferencing investigative actions security Internet protocol
Show more
13. CRIME IN THE FIELD OF INFORMATION TECHNOLOGY AND CYBER CRIME Pages: 156-159 Issue №9479
THE TRANSFORMATION OF THE BRITISH MODEL OF REGULATION OF INFORMATION RELATIONS IN THE INTERNET
The Draft Communications Data Bill Snooper''s Charter Internet Communications Capabilities Development Programme information relations
Show more
9. Employment Law; Right to social security Pages: 145-148 Issue №2490
Using a commercial designation in the economic circulation
commercial designation the exclusive right the term of the exclusive right ways to use commercial designations the list of ways
Show more
6. Criminology Pages: 179-182 Issue №3132
On the influence of the media on crime
media TV Internet crime prevention
Show more
4. CRIMINAL - LEGAL, CRIMINOLOGICAL, ADMINISTRATIVE AND OTHER MEASURES FOR COUNTERING CRIME IN CONTEMPORARY CONDITIONS Pages: 155-158 Issue №19269
Factors Influencing the State of the Fight Against Cybercrime in the Modern World
cybercrime personal data security prevention public policy
Show more
9. CRIMINAL LAW AND CRIMINOLOGY; CRIMINAL ENFORCEMENT LAW 12.00.08 Pages: 205-211 Issue №19457
Criminally-Legal Prevention of Sexual Assaults Against Minors on the Internet: Foreign and Domestic Experience
security Internet minors abuse online grooming
Show more
6. Criminology Pages: 176-180 Issue №11188
COUNTERACTION TO THE SPREAD OF EXTREMIST IDEOLOGY, TAKING INTO ACCOUNT DOMESTIC AND FOREIGN EXPERIENCE
extremism terrorism the radicalism of the opposition enforcement authorities Internet
Show more