RESEARCHING THE SYSTEM OF PARAMETRIZATION FOR FORMING THE COMPETITIVE DEVELOPMENT STRATEGY OF MODERN AUTOMOBILE CORPORATIONS
Background: In this article one of the most urgent and sharply standing problems regarding need of forming of such competitive strategy which will be viable in the conditions of transformation of an economic system of China in the conditions of global economic processes is considered. For the solution of this task the author offers system of parametrization of competitive advantages by means of which it is possible to carry out assessment of the current and perspective competitiveness of automobile corporations of China. Methods: At the first stage of work on the chosen subject the efficiency evaluation activities of automobile corporations for 3 primary groups of factors is carried out. Further on the basis of the established criteria parametrization of groups of competitive advantages is given. On the basis of these developments the integrated technique of creation of system of a goal-setting as a result is formulated. Conclusions: The developments provided in this article are aimed at ensuring dynamic strategic planning with a possibility of adjustment of the competitive development strategy of automobile corporations. Practical value: Results of article can be used by the entities of automotive industry of China for comparison of efficiency of strategy of this entity and the rival entities, and also for assessment of effectiveness of work of personnel. The profile of an efficiency evaluation of the competitive development strategy allows due to consolidation non-financial and financial to provide characteristics of the development strategy of automobile corporation to a single dimensionless integrated indicator of competitiveness of the competitive development strategy of corporations, including the Chinese automotive industry.
How to Cite:
Yang Y.., (2016), RESEARCHING THE SYSTEM OF PARAMETRIZATION FOR FORMING THE COMPETITIVE DEVELOPMENT STRATEGY OF MODERN AUTOMOBILE CORPORATIONS. Business in Law, 6: 97-101.
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competitive strategy, criteria, advantages, automobile Corporation.